Tiny Tatty Teddy – the nursery sub brand of Carte Blanche’s Me to You – has partnered with neonatal charity, Ickle Pickles, to bring support to premature and sick babies.
The Ickle Pickles children’s charity aims to give every new baby a chance by funding life-saving equipment such as ventilators and incubators for neonatal units around the country.
Tiny Tatty Teddy is partnering with Ickle Pickles to help raise awareness of the vital work the charity does with 12 months of activity and fund-raising initiatives.
The first major joint marketing campaign across social media, will start around World Prematurity Day on 17 November. In the run up to the day, this activity will involve both organisations sharing positive stories across social media channels of children born prematurely. In addition, 10% of each Tiny Tatty Teddy product purchased throughmetoyou.com will donated to the charity.
“The Tiny Tatty Teddy brand is all about celebrating baby milestones and treasuring tiny memories which fits perfectly with the Ickle Pickles’ ethos of giving every newborn a chance,” commented Grace Elphinstone, marketing manager of Carte Blanche. “We are delighted to have the opportunity to help this amazing charity and the incredible work they do to support sick and premature babies and their families.”
The partnership will also include some dual-branded Tiny Tatty Teddy and Ickle Pickles sensory plush being produced (available early next year) as well as care packages to be delivered to parents with children in neonatal units around the country.
As Rachael Marsh, founder of Ickle Pickles, added: “Partnering with the Tiny Tatty Teddy brand will help us to increase the awareness of prematurity and the care that sick babies require in neonatal units across the country,” highlighting how the additional funds raised by Carte Blanche will enable more babies in need to be supported. “Having the opportunity to work with the Tiny Tatty Teddy brand has already been an amazing experience. Carte Blanche’s reputation and reach will help us immensely to further our charitable aims. We are excited for the campaign to begin and our relationship to develop over the coming year,” she added.
Top: The partnership between Tiny Tatty Teddy and the Ickle Pickles charity will raise awareness and funds for premature and sick tiny babies.