Paperchase kicked off the festive season with record attendance to its Christmas Press Event, which took place at its flagship Tottenham Court Road store.
Approaching 400 editors, journalists and bloggers flocked to the store’s second floor, where a glittering festive emporium had been created to showcase the major themes the retailer is adopting across cards, wrap, decorations and gifts for this year’s Christmas season.
Commenting on the positive response to its Christmas Press Event, Hazel Walker, senior card buyer told PG Buzz: “The unsurpassed interest from so many women’s lifestyle magazines, national press and leading bloggers is testament to the fashionable status stationery and Christmas product now command.”
Among the key festive themes being adopted by the design-led retailer this year on the Christmas decorations front include Christmas Rodeo (echoes of Mexico with cacti, llamas, pom poms and a tough of vintage) and Christmas Frost (a glittering white and metallic world inhabited by animals and mythical creatures including rabbits and cats with antlers).
Paperchase is continuing its strong support of charities with own brand Christmas card packs supporting 24 different charities being published, including three that are new for this year – Good Gym, Centrepoint and Hand in Hand for Syria. The retailer donated £270,00 to charities as a result of its Christmas card sales last year.
The Christmas event also provided an opportunity to highlight Paperchase’s expanded journals collection, the development of which has been spearheaded by Tish Bas, who was promoted to the area having headed up the multiple’s card buying for many years.