Industry comment: Nick Rowley, business development manager of Henries sponsor Fedrigoni

Screen Shot 2017-09-21 at 13.13.56Italian-based paper company Fedrigoni has long been a big supporter of the UK greeting card industry. This is very much part of its wider role to support design-led industries, as evidenced by its recent Made in Italy, Thoughts on Design event which attracted leading lights from the whole design community.

Here, Nick Rowley, business development manager of the paper company shares his views on the industry shifts as well as the reasons why supporting The Henries is important.

The Made in Italy event, underpinned by Fedrigoni brought together many from the design community.
The Made in Italy event, underpinned by Fedrigoni brought together many from the design community.

What most concerns you about the industry’s future?

“We were all worried with the arrival of e-cards years ago but this didn’t slow the industry down, it just changed.  We have seen print run sizes reduce over the last 12 years, however, there is still a flow of new and creative publishers joining the industry every year.

Nick Rowley, Fedrigoni’s business development manager.
Nick Rowley, Fedrigoni’s business development manager.

In the UK, we still love to be able to send a card, even when we can’t afford a gift just to tell the people we care and love that they are special!

The industry will carry on adapting to the changes ahead and will thrive as long as we have people who care to be creative and innovative.” 

What I most love about the greeting card sector?

Fedrigoni has been executing inventive marketing initiatives to promote its paper.
Fedrigoni has been executing inventive marketing initiatives to promote its paper.

“It is an extremely creative, friendly and forward thinking industry.

The industry continues to push the boundaries of what can be achieved with print and finishing in both traditional and contemporary ways.”

Why I sponsor The Henries?

“It is important for us to support our customers with their creative publishing and to embrace the industry, encouraging new publishers to look at new and innovative materials for their products.”

Fedrigoni is sponsoring the Best Occasions or Relations Range award of The Henries 2017.

The finalists in this category are:

Boulevard from Think of Me

6f Relations 16BFavourites from Objectables

6g Relations 16CIndigo Blue from Stephanie Dyment

 

6h Relations 16D

Life and Soul Occasions from Abacus Cards

6I Relations 16E

Postco from Lagom

Vintage Lace from Tracey Russell

The Henries, a lavish evening celebration of the greeting card industry, takes place on Thursday 5 October at The Royal Lancaster Hotel, London. For tickets contact Clare Davies of Createvents on clare@createvents.co.uk or 01183 340085/07769 905959

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