As part of its commitment to independent retailers, UK Greetings is offering 400 free tickets to see Star Wars: The Last Jedi, the blockbuster, which hits the big screen on December 15.
Coinciding with the launch of an FSDU of its official licensed Star Wars greeting card range, UKG is giving away two cinema tickets to see the new film (which releases in December), for the first 200 shippers ordered of the film-related cards. Retailers have until the end of October to place an order for the FSDU which will be in stores from early December.
It is up to retailers how they choose to use their free cinema tickets for the much anticipated Star Wars Episode 8 film, either for their own personal use or utilise them as a prize for a competition in store for customers.
Commenting, Ceri Stirland, UKG’s director of marketing said: “We are really pleased by the level of engagement we have received from all of our customers for Star Wars. It is only year one of UK Greetings holding the licence and our creative teams are having so much fun with the property.”
The range was launched to the UKG salesteam with great fanfare last December when Britain’s Got Talent finalists Boogie Storm performed a show stopping Storm Troopers routine specifically for the company.
The range, which includes innovative elements (such as a extendable light saber mechanism as well as sounds and paper engineering), reached the finals in The UK Licensing Awards.
However, this is one in a series of initiatives from UK Greetings, targeted at independent retailers, for existing, lapsed and would-be customers.
Over the coming weeks, for example, UKG is sending a ‘goody bag’ full of samples, together with a copy of a specifically produced ‘newspaper’ entitled Introductions which fanfares the publisher’s latest product ranges. A juicy incentive, a 25% off voucher, is prominently featured in Introductions that new UKG stockists (as well as lapsed ones) can redeem against an order.
As Jill Alexander, UKG’s marketing communications director, summed up: “Independent retailers have always been at the heart of UK Greetings. Our Customer Retail Forums, Star Wars cinema tickets giveaway initiative, Introductions programme and raft of exciting new products developed specifically for independent retailers stand as testament to our commitment to this important retail sector.”