Hallmark brings giftwrap production back to the UK

Hallmark has the UK manufacturing of its roll wrap about ‘wrapped up’!
Hallmark has the UK manufacturing of its roll wrap about ‘wrapped up’!

Hallmark UK is bringing the production of all its roll wrap back to the UK. By late 2018 all of the publisher’s roll wrap will be manufactured at its Brighouse factory in West Yorkshire.

Prior to this Hallmark, outsourced its roll wrap production overseas.

Hallmark went for it with its recent giftwrappings launch as it is the 100th anniversary collection.
Hallmark went for it with its recent giftwrappings launch as it is the 100th anniversary collection.

The change comes as a result of considerable investment in the latest flexographic printing technology at the publisher’s in-house production facility as well as upgrading its existing machinery and operations.

“It’s fitting that in the year Hallmark are celebrating the centenary of inventing giftwrap, that we are announcing our commitment to improvements that will help serve us for the next 100 years,” commented John Franey, Hallmark’s supply chain director. He added that the investment is just “the first step” in growing its gift wrap production, “allowing us to better serve our customers with the innovative and quality products we are famous for.”

It is now 100 years since the Hall brothers hit upon the idea of selling decorative envelope liner tissue paper as packaged giftwrap.
It is now 100 years since the Hall brothers hit upon the idea of selling decorative envelope liner tissue paper as packaged giftwrap.
The forefathers of Hallmark would be proud to see homeproduced giftwrap.
The forefathers of Hallmark would be proud to see homeproduced giftwrap.

This news comes only a few weeks after Hallmark announced that it has created 100 new jobs, increasing its UK workforce to over 2,000 employees.

The news, which was positively received in Yorkshire, sees new permanent jobs being created within Hallmark’s distribution centres at Dawson Lane in Bradford and also at its facility in River Street in Brighouse.

The entire production of Hallmark’s roll wrap will be done in West Yorkshire, having been outsourced overseas for years.
The entire production of Hallmark’s roll wrap will be done in West Yorkshire, having been outsourced overseas for years.

The news, which was warmly received in the area, sees the publisher offering many of the temporary workers currently working at Dawson Lane and Brighouse the opportunity to join the business permanently.

 

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