Woodmansterne to launch into gift packaging

Publisher secures Emma Bridgewater, Sanderson and Quentin Blake licences for inaugural collection

 

Woodmansterne has revealed it is to launch into gift packaging with the inaugural collection set to debut in-store in Q1 of 2024.

The publisher has secured licences with Emma Bridgewater, Sanderson and Quentin Blake for the initial range, which will sit alongside designs based on some of Woodmansterne’s popular in-house created brands.

The sizeable product collection will span rollwrap, giftbags, tissue paper and tags.

Above: A visual which gives an idea of the breadth of product styles and brands that will feature in the inaugural collection of rollwrap
Above: A visual which gives an idea of the breadth of product styles and brands that will feature in the inaugural collection of rollwrap

Explaining the rationale behind what it is a significant product expansion for the company, managing director Seth Woodmansterne told PG Buzz: “We have been seriously considering the move into gift packaging for some time, having received serious requests from our customers as well as several licensors with whom we work.

“However, we needed to ensure that the quality of the products and the standard of design were commensurate with what customers expect from Woodmansterne. In addition, making the products plastic-free was also a top priority. Confident that we have now all this in place, the time is right to expand in this direction.”

Above: The Emma Bridgewater gift wrappings and ancillaries will build on the success of the licensed greeting card range for Woodmansterne
Above: The Emma Bridgewater gift wrappings and ancillaries will build on the success of the licensed greeting card range for Woodmansterne

Having forged a very successful licensing relationship with the Emma Bridgewater brand over several years through its greeting card collection, Woodmansterne is extending that relationship as it has now been granted the exclusive licence for gift packaging and the brand’s distinctive designs will feature prominently in the inaugural collection.

Victoria Brabender, product and range director of Emma Bridgewater, told PG Buzz: “We are thrilled to expand our partnership with Woodmansterne, building on the success of the Emma Bridgewater greeting card range.

“We are looking forward to working together on a new collection of gift packaging, combining the signature Emma Bridgewater style and Woodmansterne quality.”

Above: The strong relationship between Woodmansterne and Emma Bridgewater was evident on the publisher’s stand at the recent Glee exhibition
Above: The strong relationship between Woodmansterne and Emma Bridgewater was evident on the publisher’s stand at the recent Glee exhibition

Sharing his joy about this licensing collaboration, Seth added: “We’re delighted and privileged to have a growing partnership with one of the most successful licences in Britain. The whole team at Emma Bridgewater have been a joy to work with, and we’re so excited for what we have in store for our customers.”

The entire gift packaging collection will be featured in the Woodmansterne catalogue which is due out in September for product delivery in February/March 2024. The gift packaging collection will be carried by Woodmansterne’s existing sales team.

Top: Seth Woodmansterne at The Retas last week, where Woodmansterne and W Select were sponsors

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