Card Printer Windles Urges Publishers To Join Its World Land Trust Scheme

Specialist greeting card printer, Windles has forged an alliance with environmental charity, World Land Trust and is now offering four boards that are officially ‘carbon balanced’. Publishers using these boards also have the opportunity of featuring the World Land Trust logo on the rear of these cards.

The World Land Trust’s Carbon Balanced programme enables individuals and organisations to offset their residual greenhouse gas emissions through the protection and restoration of carbon-rich wildlife habitats in the tropics. With Sir David Attenborough, Chris Packham and Steve Backshall among its patrons, World Land Trust has built up a growing respect and following among businesses, which now includes Windles.

Above: Participating publishers will be able to printing the World Land Trust logo on the backs of greeting cards using the accredited boards.
Above: Participating publishers will be able to printing the World Land Trust logo on the backs of greeting cards using the accredited boards.

“Our mission is to continue to make a real difference on the environmental front. Our pledge to World Land Trust is very much part of this,” explains Michelle Mills, business development and marketing manager of Windles. Aiming high on participation from its publisher customers, Michelle said “It would be great to see 25% of our customers coming on board. If we all demonstrate a reduction in carbon footprint in this way we believe it will help to educate the public that the greetings industry is acting positively. Protecting tropical forests under imminent threat of deforestation and degradation is crucial in slowing the process of global warming.”

Above: Sir David Attenborough is one of the patrons of the World Land Trust.
Above: Sir David Attenborough is one of the patrons of the World Land Trust.

The Windles offer of carbon balancing with World Land Trust endorsement is currently available on Antalis’ Incada Silk one-sided coated board (on 260gsm and 280gsm weights), plus also on Fedrigoni’s Brampton Mono Stucco and Old Mill Stucco boards.

All publishers who participate will be issued with World Land Trust certificates on a quarterly, biannually or annually. The more volumes of the carbon balanced boards publishers use the more value they will be contributing.

Above: A World Land Trust certificate that participating publishers will receive quarterly, biannually or annually. The greater volumes publishers use the more value they will be contributing. Calculations are based upon tonnes of material they use which create offset.
Above: A World Land Trust certificate that participating publishers will receive quarterly, biannually or annually. The greater volumes publishers use the more value they will be contributing. Calculations are based upon tonnes of material they use which create offset.

Impress Publishing, the charity card publishing sibling to Noel Tatt is the first card publisher to pledge its participation in The World Land Trust’s Carbon Balanced programme through Windles.

Top: Some of the Windles team (including Michelle Mills, third from left) outside its state of the art printing facility in Thame, which is applauded for its environmental credentials.

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