Kirstie Mogg, owner of Sincerely Yours in Warrington, Cheshire, talks about the best-selling card ranges in her shop
Sincerely Yours is a medium-sized card and gift shop in a town centre with a locals and tourists customer base.
Everyday: UK Greetings (across the board)
“I like to have a UKG stock control and keep on top of what designs are selling by updating and swapping designs that may not be working for me. I love to do this with UKG because they have such a diverse range of cards.”
Humour: Paperlink (Wrinklies)
“We all love this range. It is updated regularly and is always designed to make us laugh out loud.”
Contemporary: Hammond Gower (Piano)
“Wow! These cards are so bang on trend, I absolutely love them. Using this season’s Pantone colours of blush and gold, there’s a caption to suit everyone.”
Traditional: Nigel Quiney (Pizazz)
“Probably our best-selling standalone card range!”
Handmade/hand-finished: Second Nature (Champagne)
“Customers can’t get enough of them – they are great for both male and female occasions.”
Handmade/hand-finished: Five Dollar Shake (General)
“These designs have an avid following of customers.”
Children’s: Noel Tatt (General)
“The publisher is always updating its young age cards and its price points are excellent too.”
Ancillary: Peppermint Grove Australia (Scented candles)
“Soy candles made and shipped from Australia, and the quality is excellent. They are packaged in different pastel coloured boxes and have a range of divine and sophisticated scents. The jars are beautiful and all come with a metal lid.”
