Sincerely Yours is an award-winning duo of specialist card and gift shops that are at the heart of the close knit Essex communities of Shenfield and Hornchurch.
Running the business with her daughter Emma, Kaye has continued to look at ways of engaging with customers both during the lockdowns and since re-opening.
As well as being very active on social media and constantly updating its own website, Kaye was also an early adopter of the Click it Local platform (for independent retailers) when it was introduced in the area, appearing on BBC news to help with the publicity. (https://www.pgbuzz.net/sincerely-yours-kaye-thurgood-champions-click-it-local-on-the-bbc/)
Here, Kaye shares some of the stores’ top selling ranges.
Relations and Occasions
Across the board from UK Greetings
“Just fabulous, especially in the higher price points for female relations as well as the minor captions.”
Everyday
Talking Pictures’ More Than Words from Ling design
“Great value for money for general sends as well as in captions.”
Humour
Gin & Frolics from Rosie Made a Thing
“You just can’t beat it!”
Fancy Pants from Hammond Gower
“Funny, completely different and not offensive.”
Children’s
Across the board from Rachel Ellen Designs
“Distinctive style that exudes quality.”
Jamboree from Paper Salad
“They just fly out! Wonderful, eye-catching designs.”
Art
Across the board from Museums & Galleries
“People buy half a dozen cards at a time.”
Adult ages
Signatures; Velvet from Jonny Javelin
“I not only love Jonny’s cards, but also the loyalty and service from the company.”
Across the board from IC&G
“So great at the double captions, people come in expecting us to have them.”
Handmade/Hand-finished
Across the board from Five Dollar Shake
“A greatly supportive company that scores on the design front – the new male range looks fab.”
Gifts
Amuseables from Jellycat
“The company’s creativity never ceases to amaze me!”
Candles from Peppermint Grove/Mews Collective
“The packaging and product design of these soy-based candles is spot on.”
Giftwrap
Bubble from Belly Button Designs
“The latest release is lovely, particularly the bee design.”
Gift dressings from Glick Design
“I dedicate a whole wall to this and it looks great.”
Top: Kaye and her daughter Emma outside Sincerely Yours on Mother’s Day.
