WHAT’S HOT?…in The Ark, Stoke Newington

The Ark is an independent card and gift shop based in the London enclave of Stoke Newington. Here, owner Jo Georgiou shares some of what’s going down well with her  customers.

A small shop, in a small market town, with a loyal locals and destination shoppers customer base.

Everyday

Across The board from Emily Brooks

“ This is anew range for us and is selling really well. It has a gorgeous bright colour palette. The cards look smart and stand out.”

Cute

Petite Vintage Collection from Madame Treacle

“Whimsical vintage images of kittens and puppies – ticks all the boxes on the cute front.”

Above: Vintage kitsch features on Madame Treacle’s Petite Vintage Collection.
Above: Vintage kitsch features on Madame Treacle’s Petite Vintage Collection.

Humour

Gin & Frolics from Rosie Made A Thing

“Hilarious observations that resonate with our customers. The healthy fruit among the booze ‘unexpected item in the bagging area’ card in particular draws them in and they end up purchasing several at a time.”

Humour

General from Hatty Bones

“Witty cards that are refreshingly different.”

Above: Witty plays on words from Hatty Bones.
Above: Witty plays on words from Hatty Bones.

Photographic

General from Pickmotion

“Tapping into the Instagram age, quirky detachable images in a Polaroid format. Fun and varied and good for occasions.”

Art

Studio Cockatoo from East End Prints

“Our customers love the geometric images of iconic people like Grace Jones, Frida Kahlo and Freddie Mercury… to name a few.”

Contemporary

Hello from Geronimo

“Striking black lino-print designs, with felt pops of colour, that are selling really well.”

Above: Felt pops of colour on a Hello Geronimo card.
Above: Felt pops of colour on a Hello Geronimo card.

Handmade/Hand-Finished

General from London Pooch

“These have only just arrived but are already proving popular. Collage of cats and dogs with a map featuring our local area.”

Above: London Pooch is in the process of going as green as it can, including biodegradable cello bags.
Above: London Pooch is in the process of going as green as it can, including biodegradable cello bags.

Children’s

Zoo Buddies from Rocket68

“Great animal designs, including ages, with a 1950’s vibe.”

Ancillary

Pewter Keepsake from Lancaster & Gibbings

“Stylish cream cards with a pewter charm on a grey ribbon. They look luxurious and are a great keepsake.”

Top: The Ark in Stoke Newington, London, has some lovely and unusual products.

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