The Ark is an independent card and gift shop based in the London enclave of Stoke Newington. Here, owner Jo Georgiou shares some of what’s going down well with her customers.
A small shop, in a small market town, with a loyal locals and destination shoppers customer base.
Everyday
Across The board from Emily Brooks
“ This is anew range for us and is selling really well. It has a gorgeous bright colour palette. The cards look smart and stand out.”
Cute
Petite Vintage Collection from Madame Treacle
“Whimsical vintage images of kittens and puppies – ticks all the boxes on the cute front.”
Humour
Gin & Frolics from Rosie Made A Thing
“Hilarious observations that resonate with our customers. The healthy fruit among the booze ‘unexpected item in the bagging area’ card in particular draws them in and they end up purchasing several at a time.”
Humour
General from Hatty Bones
“Witty cards that are refreshingly different.”
Photographic
General from Pickmotion
“Tapping into the Instagram age, quirky detachable images in a Polaroid format. Fun and varied and good for occasions.”
Art
Studio Cockatoo from East End Prints
“Our customers love the geometric images of iconic people like Grace Jones, Frida Kahlo and Freddie Mercury… to name a few.”
Contemporary
Hello from Geronimo
“Striking black lino-print designs, with felt pops of colour, that are selling really well.”
Handmade/Hand-Finished
General from London Pooch
“These have only just arrived but are already proving popular. Collage of cats and dogs with a map featuring our local area.”
Children’s
Zoo Buddies from Rocket68
“Great animal designs, including ages, with a 1950’s vibe.”
Ancillary
Pewter Keepsake from Lancaster & Gibbings
“Stylish cream cards with a pewter charm on a grey ribbon. They look luxurious and are a great keepsake.”
Top: The Ark in Stoke Newington, London, has some lovely and unusual products.
