Rachael Williams, partner of Best Wishes, Ramsey, Cambridgeshire reveals the hot sellers in her shop that is based in a small rural town with a loyal locals customer base.
Humour: On Safari and On The Ceiling from Emotional Rescue (distributed by Is It Art)
“We’ve introduced these ranges into the shop and our customers absolutely love them!”
Humour: Frank By Name from Abacus
“Appealing to our mature customers, the designs are colourfully framed black and white photos making fun at getting older.”
Humour: Across The Board by Quitting Hollywood (distributed by Words ‘n’ Wishes)
“We have recently taken the entire package as we have stocked Words ‘n’ Wishes cards from the time we took the shop a year ago, and we think this collection will have big appeal.”
Photographic: Cube from Noel Tatt
“They sell like mad and look and feel like a quality product in the photo genre.”
Art: General by Paul Laugier
“Local artists are very popular with customers as it’s something different and not mass produced. Cambridgeshire-based art director, Laugier collaborates with his wife on the cards, and a local Reverend’s cards have all sold out without even reaching the racks!”
Contemporary: Blush from Noel Tatt
“A pretty female range, featuring florals, butterflies etc, with a rose gold foil embossed finish.”
Traditional: General by Jonny Javelin, Words ‘n’ Wishes and Piccadilly Greetings
“The majority of our customers really love a good wordy card.”
Handmade/Hand-Finished: Vintage Too, Allotment and Enchantment from Blue Eyed Sun
“The designs look so real, like they are each actually hand-embroidered.”
