It’s all bright as Spring Fair and TrendBible release report for Christmas 2023
As Pantone announces its Colour Of The Year 2023, Spring Fair and the TrendBible agency’s latest insightful collaboration is in step with bright colours, more thoughtful choices, and wavy lines set to influence trends for next Christmas.
With under three weeks to go to this year’s festive celebrations, the UK’s leading marketplace for wholesale home, gift, greetings, and fashion and its trend agency partner have been delving into the trends for 12 months hence to aid retailers in discovering how consumer lifestyle shifts will impact colour, design, and product trends for the 2023 celebrations.
And the All Is Bright thread featured in the free trend report, available to download here, has parallels with the announcement of 18-1750 Viva Magenta for COTY 2023 – a vivid shade described by the Pantone Color Institute as being “both powerful and empowering, a new animated red hue that that revels in pure unapologetic joy, encouraging experimentation and self-expression without restraint”.
TrendBible’s report looks at the deep and long-ranging implications of the pandemic meaning they see celebrating and being together with loved ones is a top priority for the holiday season in 2023.
Naomi Pollard, TrendBible’s head of publications, said: “Being together is what matters most. An opportunity to put fun and togetherness at the heart of the holiday season, which allows us to embrace somewhat imperfect – but utterly joyful – aesthetics that send a clear message of creating a relaxed spirit.
“Intimate moments and real connections are the focus whether there are two or 20 people around the table. Even spending time in deep solo contemplation is necessary this season, with so much collective trauma to process.”
Offering a sneak peek of the TrendBible trend forecasts, the full report features four trends, All Is Bright, The More The Merrier, Forest Glow and Repose, which are due to presented live on Spring Fair’s Inspiring Retail Stage at Birmingham’s NEC over 5-8 February,
The free downloadable section of the report focuses on All Is Bright, a joyful trend driven by hope for the future, healthy boundaries, fresh starts and a desire for change, and the shades suggested tone well with Pantone’s COTY.
It reassesses the concept of Time Well Spent, with individuals looking to be liberated from rules and tradition, instead choosing to spend time in a way that brings happiness.
With consumers making conscious choices to encourage wellness, being present to experience things more fully over the holiday period becomes a key motivator. The rise of zero-proof spirits and quality low-alcohol beers have seen the non-alcoholic beverage market soar, with sales rising to £2.53billion ($3.1bn) from £237.78million ($291m) in the US (Nielsen, 2021). Vegan diets or alternative festive meals are embraced as people get comfortable with going against the traditional norms.
More thoughtful choices also influence decor for the season. Party to rent options have increased with companies such as Lay London offering ready-to-hire Instagram-perfect tablescapes. While still celebratory, this trend rejects throwaway culture, focusing instead on decorations that bring joy way beyond the new year or can be kept and reused.
Colour combinations for this fresh and vibrant palette signify a fresh start as people look towards the following year. Ceramic and clay decorations are painted in pastel colours with simple decorative patterns. Glittering and metallic streamers can be left up to enjoy after the holiday – use in bold and bright colours to add a joyful energy to the home.
The suggested palette creates a playful look by clashing sugary pinks with coral tones, or focusing on cooler shades among the seven tones – from Desert Flower and Tropical Peach, through Festival Bloom and Pirouette, to Easter Egg and Liquid Lustre, and on to Comfrey.
Long tassels trims create luxurious, contemporary Christmas stockings, while festive decorations are more minimalist in style with advent candles in fresh colour combinations and simple typographical prints.
And wavy lines are expected to update shape and pattern, in a bold and bright colour combination for a contemporary and chilled vibe across baubles, décor, gifting and giftwrap.