Hundreds of ‘groovers and shakers’ from the greeting card community will be sashaying down the proverbial red carpet tomorrow evening (Thursday 7 October) for the industry’s comeback celebration at The Henries 2021 awards event, taking place in the elegant Royal Lancaster Hotel in London and hosted by Tom Allen.
“It really will be the night to celebrate the talent, passion and resilience of our industry, which has risen to the seismic changes and challenges with great aplomb,” states Warren Lomax, joint managing director of Max Publishing, which owns and organises The Henries.
All finalists feature in The Henries keepsake brochure which will be given to all guests, but you can view it online by clicking here.
Adding to the Boogie Wonderland theme of The Henries, the ‘placecard’ for every attendee will be an actual 7” vinyl single, featuring hits from the disco era.
“When Ohh Deer’s Mark Callaby suggested sponsoring the records as an idea, to follow on from the historic greeting card we gave to everyone for the last physical Henries event, we jumped to it, scouring record collectors’ sites, charity shops and auctions to build an impressive musical anthology of retro hits,” explained PG’s Jim Bullough.
The records will also be used in a Higher and Lower elimination quiz, with the winner not only receiving a magnum of chilled champagne, but a 12” version of Earth Wind and Fire’s Boogie Wonderland hit.
In addition to witnessing which ranges and publishers will win the prestigious Henries awards, there will be many other lucky winners during the course of the evening, thanks to an incredible raffle that will raise funds for The Light Fund charity.
Among the wonderful prizes to be won are a Champneys spa experience (donated by Cardzone); a shopping spree at John Lewis & Partners (donated by The Art File); tickets to theatres, concerts or sports events (donated by Simon Elvin); stayovers in The Epicurean Club’s idyllic inns (donated by Hallmark); a feelgood party at home (donated by Amscan); gastronomic treats at The Ivy (donated by Enveco); a bundle of garden centre vouchers (donated by UKG); four VIP tickets to see Man U play; a wine rack or cocktail cabinet full of tipples (donated by Loxleys) and a multi-car Goodwood driving experience (donated by Woodmansterne).
These raffle donators join the strong line-up of award category sponsors which are Alpha Colour, EBB, Fedrigoni, Foilco, GCA, GF Smith, Gould, Herbert Walkers, The Imaging Centre, LB Warehousing, Loxleys, Postmark, PG Live, Products of Change, Sherwood Group, Skeet Print, Skylight Media, Sound Tech, Spring Fair, UK Envelopes and Windles.
House of Cards is another loyal sponsor of The Henries. This year, thanks to the retailer’s generosity there will be a photo pod for guests to create their own photographic evidence as well as lots of retro goodies, from multi-coloured feather boas to crazy glasses to add to the fun.
* There is a Covid Policy in place for The Henries, with all attendees required to show proof of double vaccination or a negative lateral flow test. Testing facilities will also be provided on site for those unable to show proof. You can check the event’s full Covid policy by clicking here.
* For any last minute ticket enquiries, please contact Createvents directly by telephone on 0118 334 0085.