The Finalists Of The Licensing Awards 2021 Are Revealed

UKG, Danilo, Emotional Rescue, Hallmark, Hype Associates, Moonpig and Pyramid all have ranges which have reached the finals of The Licensing Awards 2021 – the ultimate accolades for the licensing industry – in the Best Licensed Paper Products category. 

“After the year and half that we have all had, it feels all the more triumphant to be able to announce the finalists in The Licensing Awards 2021 – with the winners being revealed at a physical awards event on 14 September which will be some reunion!” commented Ian Hyder, joint managing director of Max Publishing, which owns and organises The Licensing Awards (as well as The Henries and The Retas).

The Licensing Awards attracted a phenomenal number of entries and nominations this year across all the categories.

Over 200 retail buyers formed the judging panel offering their expert input across the product categories. These included Asda, B&M, Blue Diamond GroupCharacter.com, Clarks, The Entertainer, FatFace, Forbidden Planet, Games Workshop, Home Bargains, House of Cards, John Lewis & Partners, M&Co, Marks & Spencer, Matalan, Merlin Entertainments, Moonpig, Morrisons, Primark, Sainsbury’s, Selfridges, Tesco, Toymaster, among many others.

Various validation panels have convened to discuss, debate and validate all the other categories to arrive at the worthy finalists.

THE LICENSING AWARDS 2021 FINALISTS

All categories are for licensing activity over the period between 1 June 2020 and 31 May 2021.

BEST LICENSED PAPER PRODUCTS OR STATIONERY RANGE

Animal Crossing Villager Squares Stationery Collection from Pyramid International

3B. Pyramnid 202106081335125211 copy

The Beatles Song Titles Greeting Card Range from Hype Associates

3C. Hype Beatles Screenshot 2021-07-23 at 08.29.18

Boofle Stay at Home Greeting Card Range from Moonpig

3D. Boofle Moonpig 202106171022003687 copy

The Gruffalo Stationery Range from Robert Frederick

3E. Gruffalo 202106161620356280 copy

The Mandalorian – The Child Greeting Card Range from UK Greetings

3F. Mandalorian Licensing-Award-finalist-post-TW-1024x512px[12]

Minnie Mouse Positivity Collection from Hallmark Cards

3G. Minnie Hallmark Screenshot 2021-07-23 at 08.32.19 copy

Only Fools and Horses 40th Anniversary Stamp Collection from Royal Mail

3H. Only Fools Royal Mail Screenshot 2021-07-23 at 08.33.34

Peaky Blinders Calendar, Diary, Greeting Cards and Gift Bag Collection from Danilo Promotions

3I. Peaky Blinders 202106110934096879 copy

Spitting Image Greeting Cards Range from Emotional Rescue

3J. Spiiting Image Emotional Rescue Screenshot 2021-07-23 at 08.35.23

BEST LICENSED GIFTWARE RANGE, HOME DÉCOR, TABLEWARE OR HOUSEWARES RANGE

A Celebration of the National Trust Fabric Range from Sanderson Design Group

Mickey & Friends Collection from Mad Beauty

Minecraft Gift and Homewares Range from Paladone Products

Monopoly Personalised Homewares and Gifting Range from Star Editions

Mrs Hinch Collection from Tesco

PAW Patrol Coverless Carefree Bedding from Character World

Peanuts 70th Anniversary Homewares and Gift Collection from Cath Kidston

Pokémon 25th Anniversary Giftware from Abysse Corp

Roald Dahl x Natural History Museum Extraordinary Explorers Range

Homeware Collection from M&S

The Wizarding World Collection from Wow! Stuff

BEST SUSTAINABLE LICENSED PRODUCT

Alice Scott Gift Range for Tesco from H&A

The Beano, Dennis’ 70th Anniversary Limited Edition Tartan from The Prickly Thistle Scotland

Grand Designs Sofas from The Branded Furniture Company

The Gruffalo Pop-out Play-set from Play Press Toys

The Gruffalo Repreve Recycled Bedding Collection for ASDA from Dreamtex International

Jurassic World: Camp Cretaceous Happy Meal from The Marketing Store)

National History Museum The Resilience of Nature Range from Finisterre

Peppa Pig Brand Threads Nightwear Range from Cooneen By Design

Peppa Pig Eco Plush from Character Options

BEST LICENSED TOYS OR GAMES RANGE

Adventures of Paddington Toy Range from Rainbow Designs

CoComelon Toys from Bandai

The Gruffalo Master Toy Range from Wow! Stuff

Maya Angelou Inspiring Women Barbie Doll from Mattel

Mini Brands Collectables from ZURU

Peppa Pig Wooden Mud Kitchen from HTI

Back to the Future Range from Playmobil UK

Pokémon Toy Range from Character Options

Super Mario Range from The LEGO Group

BEST LICENSED DRESS-UP OR PARTYWARE

DC Superheroes Sustainable Dress-up Range from Amscan

Disney Princess Collection for George@Asda from Christys by Design

Disney Princess Premium Range for Sainsbury’s from Smiffys

Harry Potter Boy’s Suitmeister Dress-up from OppoSuits

Mog The Cat Deluxe Costume from Smiffys

Peppa Pig Careers Dress-up Collection from Christys By Design

Pokémon Dress-up and Partyware Collection from Amscan

Roald Dahl’s Matilda Costume for Tesco from Smiffys

Star Wars, The Mandalorian Costume for TU Sainsbury’s from Rubies Masquerade

BEST LICENSED FOOD OR DRINK RANGE

Barratt x Iceland Ice Creams from Ice Fresh

Ghostbusters Candy from Rose Marketing

Harry Potter Confectionery for M&S from Kinnerton Confectionery

Mr Men Little Miss Confectionery from Crème d’Or

Original Stormtrooper Galactic Dry Gin from Blue Tree

Peaky Blinders Wine from Vignobles Bardet

Peter Rabbit Classic Chocolate Novelties Easter Collection from Cadbury’s

Wallace & Gromit Biscuit Collection from Deans of Huntly

Xbox Celebration Cake from Finsbury Foods

BEST LICENSED PRESCHOOL APPAREL OR ACCESSORIES RANGE (0-5 YEARS)

Elmer the Patchwork Elephant SS21 Collection from JoJo Maman Bébé

The Gruffalo Footwear Range for Next from Brand International

The Jungle Book Collection x Baby World from Primark

Peanuts Collection from Cribstar

Peppa Pig Collection from Regatta Outdoors

Peppa Pig Toddler Girls Range for Tesco from Fashion UK Global Licensing

Peter Rabbit Collection from Cath Kidston

Peter Rabbit Classic SS21 Collection for Nutmeg at Morrisons from Dennicci

We’re Going On A Bear Hunt SS21 Collection for Asda from Jainco

BEST LICENSED CHILDREN’S APPAREL OR ACCESSORIES RANGE

Barbie x Very.com Powered by Kindness Girls Athleisure Range from Very

LEGO x Adidas Children’s Footwear from Adidas

LEGO Ninjango X Hype Collection from Global Brands Group

Miffy Collection for Next from Fashion UK Global Licensing

Peppa Pig Girls Night Time Range for Tesco from Misirli

Roald Dahl x Natural History Museum Extraordinary Explorers Clothing Range from M&S

Roald Dahl Pyjamas Nightwear for TU at Sainsbury’s from Aykroyd and Sons

Super Mario Range for Zara from Fashion UK Global Licensing

The Wizarding World Kids Fashion Range from M&S

BEST LICENSED ADULT APPAREL OR ACCESSORIES RANGE

Barbie 1959 Collection from Zara

Dr Seuss Collection from Irregular Choice

Friends Women’s Range from Tesco

Harry Potter In The Style Sweatshirts from Brands In

Mickey Mouse Cares Range from Primark

Minnie Mouse Cookies Backpack and Headband Combo from Loungefly by Funko

The National Gallery Collection for ASOS from Poetic Brands

Peter Rabbit Women’s Collection from Cath Kidston

Pokémon 25th Anniversary Collection from The Hut Group

BEST LICENSED WRITTEN, LISTENING OR LEARNING RANGE

Adventures of Paddington Fun to Learn Magazine from Redan Publishing

BBC Earth Blue Planet II Book from Penguin Random House

Elf on the Shelf Magazines from Signature Publishing

LEGO Explorer Magazine from Story House Egmont

L.O.L. Surprise! Sticker Books from Centum Books

Mr Men Little Miss Books from Farshore Books

PAW Patrol Chase Tonie from Tonies

Peppa Pig Ladybird Range from Penguin Random House

Timmy Time Ladybird Readers Beginner Level Books from Penguin Random House

THE INNOVATION AWARD

Batman Cape Backpack from Bioworld International

Crayola Rainbow Toothpaste from H&A

Ghostbusters Trap Incense Burner from Numskull Designs

Hey Duggee Plush Chair from 8th Wonder

LEGO DOTS Range from Levi’s

Marvel Battleworld Range from Funko

Minecraft Block Building Light from Paladone Products

Peppa Pig’s Clever Car from Wow! Stuff

Scooby-Doo Products for Dogs from Fred & Ginger

 

PROPERTY CATEGORY FINALISTS

BEST PRESCHOOL LICENSED PROPERTY (AGE GROUP 0-5)

Baby Shark

Bing

CoComelon

The Gruffalo

Hey Duggee

PAW Patrol

Peppa Pig

Teletubbies

That’s Not My…

Thomas & Friends

BEST CHILDREN’S OR TWEEN LICENSED PROPERTY (AGE GROUP 5-12)

Barbie

Jurassic World

LEGO

L.O.L. Surprise!

Miraculous

NERF

Trolls

Wizarding World

The World of David Walliams

BEST TEEN OR ADULT LICENSED PROPERTY

Barbie

Emoji

Friends

The Grinch

The Mandalorian

Marvel Universe

Peaky Blinders

Stranger Things

Wizarding World

BEST GAMING LICENSED PROPERTY

Animal Crossing

Assassin’s Creed

Destiny

Fortnite

Minecraft

Pokémon

Roblox

Sonic The Hedgehog

Super Mario

Warhammer

BEST FILM LICENSED PROPERTY

Cruella

Peter Rabbit 2: The Runaway

Tom and Jerry: The Movie

Wonder Woman 1984

BEST MUSIC OR CELEBRITY LICENSED PROPERTY

The Beatles

Billie Eilish

BTS

Hearts by Tiana

Motörhead

Mrs Hinch

Queen

The Rolling Stones

BEST SPORTS LICENSED PROPERTY

Arsenal Football Club

British & Irish Lions

Chelsea Football Club

England Football

England Rugby

Liverpool Football Club

Manchester City Football Club

Manchester United Football Club

NFL

NFL Players Association

Tottenham Hotspur Football Club

THE CLASSIC LICENSED PROPERTY AWARD

This award is for properties that have stood the test of time (with at least a decade of licensing activity). The winner will join previous winners in The Licensing Classics Hall of Fame. Previous year’s winners are Barbie, The Beano, Peppa Pig, Peter Rabbit, Pokémon, Mickey Mouse, Miffy, The Snowman, Star Wars and Thomas & Friends.

This year’s finalists are:

Batman

In the Night Garden

Me to You

Minnie Mouse

Mr Men Little Miss

Paddington

Peanuts

Roald Dahl

Sesame Street

Spider-man

The Very Hungry Caterpillar

Wallace & Gromit

BEST RETAILER OF PRESCHOOL LICENSED PRODUCTS (AGE GROUP 0-5)

Character.com

The Entertainer

George@Asda

Nutmeg at Morrisons

Tesco

Next

BEST RETAILER OF KIDS’ LICENSED PRODUCTS (AGE GROUP 5-16)

Asda

Character.com

The Entertainer

Next

Smyths Toys

Tesco

BEST RETAILER OF ADULT LICENSED PRODUCTS

Asda

ASOS

Forbidden Planet

HMV

Primark

Tesco

THE RADAR AWARD

B&M

Card Factory

The Hut Group

The Range

Studio.com

Superdrug

BEST OVERSEAS RETAILER

Aldi

H&M

Pull & Bear

Uniqlo

Urban Outfitters

Zara

BEST LICENSED RETAIL MARKETING INITIATIVE

MTV x River Island x British Fashion Council with Iceberg, Music Meets Fashion Competition

Natural History Museum x Finisterre, The Resilience of Nature Campaign

KFC and Comic Relief’s Merry Clucking Christmas Campaign

Mrs Hinch Exclusively at Tesco Campaign

Peppa Pig x Regatta at Next

The Rolling Stones RS No.9 Carnaby Street Activity

BEST LICENSED PROMOTIONS CAMPAIGN

Peppa Pig with National Children’s Gardening Week Campaign

PJ Masks Superhero Bedtime campaign for UNICEF UK

Pokémon Happy Meals Promotion with McDonald’s

Tom and Jerry and Xplora: The Movie Partnership (Agency: Lime Communications)

BEST LICENSED LIVE EVENT

The Crystal Maze LIVE Experience from Little Lion Entertainment

Dennis & Gnasher’s Big Bonanza at Royal Botanical Gardens Kew and Wakehurst Place

Doctor Who: A Dalek Awakens at Resorts World from Escape Hunt

The Gruffalo Adventures at Royal Botanical Gardens Kew Gardens

Peppa Pig Afternoon Tea Bus Tour from Brigit’s Bakery

Peter Rabbit Christmas Grotto at Centre:MK from Eskimo Jo Events

Warhammer 40,000 Immaterium Escape Room from Escapologic

Zog and the Quest for the Golden Star at Warwick Castle from Merlin Entertainments

THE UK RISING STAR AWARD

This is a Licensing International UK award. The award is designed to recognise excellence among junior industry professionals in the United Kingdom under the age of 35.

Abbie Burrows, category manager hardlines and FMCG of Hasbro UK & EMEA

Jessica Campbell, licensing manager – Europe of National Football League (NFL)

Janna Kirkby, associate licensing manager of Acamar Films

Chelsea Schep, senior licensing manager of IMG

James Barlow, export manager of Rainbow Productions

Olivia Wiggett, associate commercial manager of The Point.1888

Lucy Williamson, manager brand management of Beanstalk

Honorary Achievement Award

There are no finalists announced for this prestigious award. It will be given to someone in recognition of their contribution to the industry.

In addition to all the finalists detailed above, there is a new consumer award category which will be joining The Licensing Awards 2021 which will be revealed soon.

All winners will be announced at a physical evening awards event on Tuesday 14 September, held in The Great Room at The Grosvenor House Hotel in London.

Tickets and tables can be reserved quickly and securely online by visiting Max-Tickets.net or by contacting Clare Hollick at Create Eventsclare@createvents.co.uk or phone +44 (0)1183 340085.

 

 

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