This ad will be closed automatically in X seconds.

Summer’s really flowering at Alphabet Soup

Creative publisher RED’s generous gesture earns orders and fab window display

 

Here comes summer at indie retailer Alphabet Soup – helped by the talents of Real & Exciting Designs’ founder and creative genius Sarah Curedale-Raynor.

For Sara Ellis and Sue Freeman, co-owners of the greeting card and gift store in Great Missenden, placed two orders at PG Live on the condition that Sarah let them have the lovely paper flowers she’d made herself by hand for the stand.

Above: Creative force – Sarah snapped with her flowers at PG Live
Above: Creative force – Sarah snapped with her flowers at PG Live

And with permission from RED’s now-owners Debbie and Alan Williams, who also run M!nt and Museums & Galleries, the deal was done with the display finally going into the window last week.

“It’s a bright summer window for this hot weather,” Sara said, “the beautiful paper flowers look lovely in the window so it’s a big thank you to Sarah at RED.”

Pic 3: Flower power – the paper constructions are really detailed
Pic 3: Flower power – the paper constructions are really detailed

She explained that they were on the RED stand at the show looking to order for the first time, and business partner Sue said she loved the flowers.

Above: Sunny side up – Alphabet Soup co-owner Sara Ellis shows off the new window
Above: Sunny side up – Alphabet Soup co-owner Sara Ellis shows off the new window

Sara added: “We told them if they wanted a home for them after the show we’d have them. We had a bit of a laugh with them and Sarah said if we put the orders in we could have them – and they arrived with the cards, which was lovely. She’s very clever, and very creative – and the cards have been selling very well for us too so it’s a win-win!”

Above: Gold standard – Spirito’s 2019 window using Sarah’s handiwork
Above: Gold standard – Spirito’s 2019 window using Sarah’s handiwork

Sophie Bylina, relationship manager for the trio of publishers, explained: “We’re always happy to go the extra mile for our lovely customers and, if that means giving them part of the stand, that’s fine!

“It’s actually not the first time this has happened, at PG Live in 2019 Denise Laird at Glasgow-based Spirito fell in love with the huge gold leaves and parrots Sarah had made for the stand, so we shipped them up to Scotland for her window!”

MORE NEWS
CF agm Feature Image
 
But agm result raises shareholders’ concerns over chairman Paul Moody...
staff changes Feature Image
 
Staff changes at Cardfactory, Woodmansterne, Ohh Deer and Rainbow Designs...
FD roundup 2 Feature Image
 
Positivity surrounds retailers’ reactions to Father’s Day sales...
Cardgains north Feature Image
 
£35,000 target for next week’s It’s Not Grim Up North challenge in aid of Mind...
New Designers Feature image
 
Long-lasting New Designers sponsorship keeps graduate innovation flowing...
Small biz 100 apply Feature Image
 
#SmallBiz100 organisers looking for most impressive independent companies...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.