Second Nature To Distribute Quitting Hollywood Ranges To Indies

Second Nature is to take on the distribution of Quitting Hollywood’s greeting cards into the independent sector from April 1. This supercedes the arrangement Quitting Hollywood has had in place with Words ‘n’ Wishes for the last two years, which ends on January 31.

Second Nature is delighted to be adding a curated collection of Quitting Hollywood humorous designs to its portfolio.

“In the early days of Second Nature it was known as a humour company, but our evolution has taken us in other directions,” Chris Bryan, general manager of Second Nature told PG Buzz. “It is good to be working with Quitting Hollywood, very much a specialist in the humour area, offering a strong line-up of humorous designs that draws on its empirical sales data and expertise. It will add to the potent mix of products our sales force is able to offer to our independent customers.”

Above: Long established humour publisher Quitting Hollywood is still keen to retain distribution in the independent sector.
Above: Long established humour publisher Quitting Hollywood is still keen to retain distribution in the independent sector.

The new set up works well for Quitting Hollywood. “I have the utmost respect for Rod Brown (joint md of Words ‘n’ Wishes) and his team, but am also excited by the new arrangement with Second Nature. We were determined to continue to support the independent sector with our products and feel Second Nature will be a great partner in enabling us to do this,” said Richard Edmondson, commercial director of Quitting Hollywood.

Above: Second Nature is to offer a collection of around 120 designs from across QH’s portfolio, such as from its Boom cartoon collection.
Above: Second Nature is to offer a collection of around 120 designs from across QH’s portfolio, such as from its Boom cartoon collection.

The new arrangement with Second Nature came about as a result of Words ‘n’ Wishes agreeing amicably with Quitting Hollywood to terminate the distribution agreement at the end of September.

Above: Chris Bryan, general manager of Second Nature is delighted to add a humour strain to the company’s portfolio from an established specialist.
Above: Chris Bryan, general manager of Second Nature is delighted to add a humour strain to the company’s portfolio from an established specialist.

As Rod Brown, joint managing of Words ‘n’ Wishes explained: “We very much remain friends with QH. It just wasn’t in the interests of either party for us to continue the arrangement, but I am glad it has a new home at Second Nature.”

The 14 members of Second Nature’s independent sales team will be offering 120+ designs from Quitting Hollywood’s most popular collections such as Paw Play (featured top), Twisty as well as the core QH ranges, covering everyday as well as some relations and occasions designs.

Above: Richard Edmondson sees growth potential through Second Nature.
Above: Richard Edmondson sees growth potential through Second Nature.

In the interim two months (February and March) between the Words ‘n’ Wishes’ agreement coming to an end and the Second Nature one starting officially from the beginning of April, independent retailers wishing to order from Quitting Hollywood should contact the publisher’s head office on 01268 530467.

Quitting Hollywood will continue to supply multiple retailers and export customers direct.

Top: Paw Play is one of Quitting Hollywood’s most popular ranges.

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