With a strong and loyal following for its humorous and edgy cards for adults, Scribbler is now broadening its gaze to lower down the age bracket, and is now actively courting the children’s card market.
The retailer is now in the process of rolling out a whole bay dedicated to children’s cards, under the banner of Scribbler Kids, in all of its stores.
“Children’s cards have historically not been part of our focus, but feedback from customers led us to instigate a trial of a selection of both Scribbler own brand/exclusive designs as well as those from branded publishers,” John Procter, co-founder and co-owner of Scribbler told PG Buzz.
“It was more of a feeling of need, very much prompted by a feeling that our customers expect us to have children’s cards. And the sales are going rather well, I am pleased to say!” admitted John.
Among the publishers who are involved with the new thrust on the children’s card front is card publisher Tigerlily.
Tigerlily founder Suna Sor has developed Confetti Celebration as an exclusive collection for Scribbler, which has pride of place on the display, under the PoS banner of ‘New Kids On The Block’.
The collection is based on Suna’s designs which are created using a combination of painting, handcuts, pencilwork and photography.
The launch of the new Scribbler Kids is being promoted both instore and through social media channels.
As committed GCA members, both John and Jennie Procter, the husband and wife duo who own Scribbler attended this week’s GCA AGM & Conference. Jennie was persuaded by PG Buzz to share her thoughts on the day’s events.
Top: Scribbler is showing its childish aspirations!
