As part of a new PR thrust, card retailer Scribbler has forged a relationship with dating service, PlayDate London in an inventive initiative to promote Valentine’s Day card sales.
Scribbler is playing cupid by co-hosting an interactive speed dating event with the award-winning matchmaking operator on Saturday 10 February (held at SAMA, a bar on London’s Southbank) which will involve the participants forging links through playing a game based on the Valentine’s Day cards the retailer offers.
Spearheaded by Scribbler’s new PR and social media manger, Vanessa Mallia, this is a first in a series of events, initiatives and promotions that she explains “will promote Scribbler as well as greeting card sending in general, in a fun way”.
Already attracting a fair amount of consumer press and public attention, the £25 ticket to the speed dating event will include refreshments as well as a Scribbler goody bag (containing some of the retailer’s own brand cards and gift products), plus drinks and nibbles. The event will also see the ‘daters’ participate in a game, which involves inviting them to come up with new slogans to Scribbler cards, with prizes being tickets to a comedy club.
Vanessa, who has joined Scribbler recently bringing with her a wealth of experience hones during her time in PR, working for a social agency as well as heading up 10,000 people events at the Emirates stadium.
As to what attracted her to the post at Scribbler, Vanessa told PG Buzz: “I have always been a huge customer of Scribbler. Any business that generates so much fun is worth joining. I am full of ideas of how to drive traffic to the stores, to our website and to spark interest in buying and sending cards generally.”