Sainsbury’s is upping its commitment to greeting cards on both the product front as well as the environment in which they are displayed.
On June 25, the grocer initiated a trial involving 20 stores which involves gauging customer response to displaying cards full face. All stores involved will see the new fixtures introduced by July 6.
In addition, throughout the estate, Sainsbury’s, working closely with UKG its category partner, has embarked on a staggered refresh of all its card categories.
Commenting, Carly Pearson, senior buyer of cards and wrap at Sainsbury’s told PGBuzz: “We are doing well with greeting cards, but are committed to moving everything on to make it even more attractive for our customer to shop for cards in our stores.”
Following on from the refreshing the children’s and adult captions, last month saw it tackle the ancillaries side and this month sees it make changes to its standalone ranges. The new ranges will be instore by end of July.