Ryman aims at disruption

Theo Paphitis enters print-on-demand sector with in-store collection inside 60 minutes


Disrupting the print-on-demand greeting card industry is the aim behind Ryman owner Theo Paphitis’ latest launch of an app linked to his UK-wide chain of stationery stores.

With all the designs that appear on the app coming from the 100-plus artists that art part of  The London Studios Artists Collective, the service offers personalised cards which customers can order online and collect within an hour from their nearest High Street Ryman outlet for just £2.99.

Above: Theo with The London Studio founder Soula
Above: Theo with The London Studio founder Soula

And Theo – who presents his Perspective On Business And Retail In 2024 at Spring Fair this afternoon, 2.30pm on the Inspiring Retail Stage – is linking the development at the 130-year-old retailer to the greater good by using a percentage of sales to help two charities.

“The app will now enable us to offer something completely unique in the online greeting card industry using the strength of the High Street,” Theo said. “Like others, you can download the app and personalise one of thousands of cards, but what makes ours unique is that you can then collect the card in a Ryman store within just 60 minutes.

“If you’re a last-minute Larry or Lucinda, or just a commuter wanting to save on postage, this is a game changer.”

Above & top: Theo instore and showing off the new print-on-demand service
Above & top: Theo instore and showing off the new print-on-demand service

Available for both Android and iPhone users, the service allows customers to browse over 2,000 card designs from The London Studio, personalise them on their mobile with the option to add their own messages and upload images straight from their camera roll.

A printer is now installed in each of the 190-plus Ryman stores across the country with The London Studio founder Soula Zavacopoulos working as a consultant on the project, drawing on her nine years of experience working with all the major online card print-on-demand platforms.

Theo added: “These cards will also provide donations for two excellent charities – the British Dyslexia Association and the Helen Arkell Dyslexia Charity – that we work closely with.

“A percentage of sales will help those supported by the charities, and contribute to the minimum £100,000 of support I have pledged from the Ryman business, helping to empower and build a positive mindset for those with dyslexia.”

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