Retailer and stationery distributor’s colourful collaboration at Battersea Power Station
Youngsters were flying high at Battersea Power Station thanks to a colourful collaboration between distributor Stone Marketing and greeting card and stationery indie Postmark.
The retail store in the iconic London building was the base for a special children’s art event based on the peregrine falcons which nest there, to celebrate the one-year anniversary of the shopping and entertainment complex at the landmark site.
“Around 200 children joined us,” Stone Marketing’s head of marketing Hayley White told PG Buzz, “and 600 feathers were decorated across the two days to create the beautiful wings – which are now on display at our Tonbridge offices.”
The Time To Fly theme saw the youngsters create a stunning bird of wonder display – which can be seen in the video below – using Faber-Castell supplies, which Stone Marketing distribute, helped by collage artist Stephanie Hartman.
Mark and Leona Janson-Smith, who run the 15-store indie Postmark retail chain, headed down with their own “mini-Postmarks” to enjoy the fun and decorate feathers to illustrate the building’s story where peregrine falcons and black redstarts have bonded to breed side by side.
The youngsters were encouraged to write a heart-warming message “that will uplift and inspire another child who reads it”, letting their creativity take flight to “spread positivity” and help create a “brighter, more colourful world for all”.
Hayley added: “It was an incredible few days spent at Battersea Power Station this half-term, commemorating the first anniversary of its public opening.
“It was our idea to promote Faber-Castell’s amazing art range for children and so we contacted Mark who put us in touch with Battersea. Parents were able to go into the Postmark store at Battersea and buy the Faber-Castell range afterwards.
“This artistic endeavour was made possible through a wonderful collaboration with the talented Stephanie and the creative minds at Postmark – unfortunately no real falcons were spotted!”