The licensing bond formed at last June’s Progressive Greetings Live comes to fruition
Bonding over a love of paper, foiling and embossing at PG Live has led to a great new greeting card licensing partnership between Paper Rose and House Of Turnowsky.
Based in Tel Aviv since 1940, Turnowsky is a global brand and design studio known for a vibrant palette, and the deal and initial ranges have been announced after being put together at the 2023 trade show, with Sarah Lawrence at This Is Iris licensing agency.
The first collections were on show at Spring Fair with more to come and Turnowsky md Kobi Tadmor said he is immensely proud to partner with Paper Rose: “Both our award-winning companies have proud heritages of many years, and we feel this is the start of a great cooperation.”
And Turnowsky’s director creative and marketing Alice Yonatan added: “We are looking forward to bringing beautiful, new greeting cards and stationery products to the market together.
For Paper Rose’s studio manager Sarah Tanser it was all about the personal connections, as she explained: “We first met Alice and Kobi at PG Live where we bonded over our love for paper, foiling and embossing, from there we have explored these first collections from this talented design team and are excited to showcase our next launch later in the year.”
