PG Live 2024’s 15-week joyful countdown is on

Jolly Awesome, Sooshichacha, Avanti, Rainbow Designs, Unique and Abbot Print join strong exhibitor roster

In 15 weeks today, Progressive Greetings Live 2024 will be in full flow, with the two-day extravaganza having opened its doors to welcome the global greeting card community.

Plans are well underway on all the whistles and bells for the dedicated greeting card and allied products show taking place on Tuesday and Wednesday, 4-5 June, at the Business Design Centre in London’s friendly Islington.

Above & top: Some of PG Live’s retail buddies (left-right) Aga Marsden, of Highworth Emporium; Jo Weber, of Jo Armor Trading; Tracey Bryant, of Expressions, Cat’s Whiskers and Polkadot; Libby Holden, from Libby Loves; and Etcetera’s Katrina Raill at The Retas and The Greats champagne reception at PG Live 2023
Above & top: Some of PG Live’s retail buddies (left-right) Aga Marsden, of Highworth Emporium; Jo Weber, of Jo Armor Trading; Tracey Bryant, of Expressions, Cat’s Whiskers and Polkadot; Libby Holden, from Libby Loves; and Etcetera’s Katrina Raill at The Retas and The Greats champagne reception at PG Live 2023

“After a strong Christmas and encouraging Valentine’s Day, there is no denying the love for greeting cards is strong and PG Live is all set to keep up that positive tempo with some 190 fabulous exhibitors, from well-loved companies to brand new start-ups, planning to unveil thousands of new designs and products to excite and inspire retailers, overseas distributors and licensees alike,” commented show co-0wner Warren Lomax.

To register for your free ticket to the show, click here.

Above: In 15 weeks’ time London’s Business Design Centre will be brimming with folk from the global greeting card community
Above: In 15 weeks’ time London’s Business Design Centre will be brimming with folk from the global greeting card community

A recent rush of stand bookings in the last few of weeks has seen SooshichachaJolly Awesome, Avanti, Rainbow Designs, Unique Paper Products, Abbot Print, The Crimson Finch, Lydia London and Wildflower Cards join an already mighty and expansive exhibitor line-up for PG Live.

Above: Medici Gallery’s Tim Reynolds with The Crimson Finch’s founder Chloe Summerville on her Springboard debut at PG Live 2023, and she’ll be moving to the Upper Village area for this year’s show
Above: Medici Gallery’s Tim Reynolds with The Crimson Finch’s founder Chloe Summerville on her Springboard debut at PG Live 2023, and she’ll be moving to the Upper Village area for this year’s show

The easy-to-navigate show will span four key areas – the Village Green will welcome visitors on the ground floor housing many must-have and emerging companies, leading up to the Mezzanine where all the leading and established brands will be showcased, then there’s a few stairs up to the Gallery level taking visitors to the Upper Village area, a continuation of the Village Green vibe with more enticing newbies and encompassing the Springboard area for brand-new, first-time exhibitors.

Above: PG Live has a home for all shapes and sizes of greeting card and allied product companies
Above: PG Live has a home for all shapes and sizes of greeting card and allied product companies

The Upper Village is sponsored by The Imaging Centre and Adam Short, md of the digital print and fulfilment company which is a supplier to over 800 publishers, commented: “We share the vision of our friends at Max Publishing, owners of PG Live, that crucial to the show’s evolution is for it to showcase and celebrate all strands of this wonderful industry, from the established players as well as those just starting out.

“The introduction of the entry-level Springboard element last year proved a great solution for those taking their first tentative steps into trade shows and we are looking forward to further building on this again this year.”

Above: The Imaging Centre’s (from left) Jan Short, Adam Short, Jessica Penfold and Bob Short are the family behind the business which last year celebrated its 15th anniversary at PG Live
Above: The Imaging Centre’s (from left) Jan Short, Adam Short, Jessica Penfold and Bob Short are the family behind the business which last year celebrated its 15th anniversary at PG Live

The Springboard section is located adjacent to the main Upper Village area, enabling publishers who are new to exhibiting to show their designs and introduce themselves and their company among kindred spirits.

Each Springboard exhibitor will be given a clothed 6×2½ft table plus chair, together with a company sign. Springboard exhibitors will be also entitled to many other benefits that come with exhibiting at the show, including free lunch and refreshments, opening night party and marketing support.

Above: PG Live 2023’s Springboard area brought fame and fortune to Helen Barker, founder of Cake & Crayons Designs as leading retailer Coralie Keech, of Daisy Chain in Stratford, choose to spend her Silver Ticket with the new publisher
Above: PG Live 2023’s Springboard area brought fame and fortune to Helen Barker, founder of Cake & Crayons Designs as leading retailer Coralie Keech, of Daisy Chain in Stratford, choose to spend her Silver Ticket with the new publisher

Among the most recent to have joined the Springboard line up include Feather.ink, Kirsty Todd Illustration, Studio Frew and Versed-Aid. Here they share why they’ve joined the PG Live gang…

Michelle Jones, founder of Versed-Aid: “As a newcomer to the industry with a modest range of designs, I didn’t have the confidence to commit to a stand in the Upper Village section of PG Live. However, the concept of the Springboard area enabled me to take the plunge into trade show life sooner than I would have otherwise. The opportunity to network, learn more about the industry and receive immediate feedback from seasoned buyers on my work – all for a modest financial outlay – is an absolute no-brainer. I know the experience will be a valuable investment in my business and I’m really looking forward to it.”
Michelle Jones, founder of Versed-Aid: “As a newcomer to the industry with a modest range of designs, I didn’t have the confidence to commit to a stand in the Upper Village section of PG Live. However, the concept of the Springboard area enabled me to take the plunge into trade show life sooner than I would have otherwise. The opportunity to network, learn more about the industry and receive immediate feedback from seasoned buyers on my work – all for a modest financial outlay – is an absolute no-brainer. I know the experience will be a valuable investment in my business and I’m really looking forward to it.”
Charlotte Frew Brown, founder of Studio Frew: “As an emerging greeting card illustrator with a small number of stockists, I’ve been looking to take the next step with my business and broaden my audience. I visited the event last summer and was recommended to book a Springboard table by the designers I had the pleasure of meeting there. I heard nothing but glowing reviews about PG Live, and heard unanimously that it's the best event at which to start out. I hope to reach some new and larger customers when I’m there, however first and foremost make people smile with my range of punny cards.”
Charlotte Frew Brown, founder of Studio Frew: “As an emerging greeting card illustrator with a small number of stockists, I’ve been looking to take the next step with my business and broaden my audience. I visited the event last summer and was recommended to book a Springboard table by the designers I had the pleasure of meeting there. I heard nothing but glowing reviews about PG Live, and heard unanimously that it’s the best event at which to start out. I hope to reach some new and larger customers when I’m there, however first and foremost make people smile with my range of punny cards.”
Joanne Vitiv, founder of Feather.ink: “Feather.ink has been a something for three years now. I picked up a paintbrush for the first time since A levels at school and decided to paint my godson his first birthday card. This is where my animal alphabet was born, and was the first project of Feather.ink. The animal alphabet is still my favourite project three years later. From here I started taking orders. I had some amazing commissions which is where many of my ideas came to life…from the map of adventures, to illustrated recipes. I love working direct-to-consumer, however it’s time to grow Feather.ink to new levels. Last May I did my first-ever trade show and, while it was a leap, I loved it and it’s fair to say I’ve caught the trade show bug! I’m so excited to complete my ranges just a little bit more in preparation and launch some amazing new products at PG Live, get my products out to a wider audience again and to meet some new people and. Bring it on!”
Joanne Vitiv, founder of Feather.ink: “Feather.ink has been a something for three years now. I picked up a paintbrush for the first time since A levels at school and decided to paint my godson his first birthday card. This is where my animal alphabet was born, and was the first project of Feather.ink. The animal alphabet is still my favourite project three years later. From here I started taking orders. I had some amazing commissions which is where many of my ideas came to life…from the map of adventures, to illustrated recipes. I love working direct-to-consumer, however it’s time to grow Feather.ink to new levels. Last May I did my first-ever trade show and, while it was a leap, I loved it and it’s fair to say I’ve caught the trade show bug! I’m so excited to complete my ranges just a little bit more in preparation and launch some amazing new products at PG Live, get my products out to a wider audience again and to meet some new people and. Bring it on!”
Kirsty Todd, founder of Kirsty Todd Illustration, whose meercats will be on the lookout in the Springboard area in June, said: “As an illustrator I’ve tinkered around the edges of greeting cards for a couple of years, but didn’t understand how the industry works or how to get noticed. I went to an In-Press seminar introduction day at The Imaging Centre and was inspired. The team there carefully took us through each step of the card production process. And after this I decided to dive in with more commitment. I’m now brimming with ideas and can’t wait to start my journey at PG Live 2024 in the Springboard area. Please come and say hello to the newbie!”
Kirsty Todd, founder of Kirsty Todd Illustration, whose meercats will be on the lookout in the Springboard area in June, said: “As an illustrator I’ve tinkered around the edges of greeting cards for a couple of years, but didn’t understand how the industry works or how to get noticed. I went to an In-Press seminar introduction day at The Imaging Centre and was inspired. The team there carefully took us through each step of the card production process. And after this I decided to dive in with more commitment. I’m now brimming with ideas and can’t wait to start my journey at PG Live 2024 in the Springboard area. Please come and say hello to the newbie!”

All exhibitors and would-be exhibitors are invited to attend a free PG Live meeting on the morning of March 7 at the BDC – the same day as the GCA Dragons’ Speed Dating Event, which takes place at the venue in the afternoon – which will cover the practicalities of exhibitors as well as making the most out of being part of the show. To register an interest to attend email operations director Jim Bullough on jimb@max-publishing.co.uk

To register for your free ticket to the show, click here. If you are interested in exhibiting, contact Tracey Arnaud on traceya@max-publishing.co.uk or Warren Lomax on warrenl@max-publishing.co.uk.

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