At a time when everyone is being significantly affected by the coronavirus, both personally and businesswise, the greeting card sector continues to show its true colours, as one with a strong basis of camaraderie, solidarity, inventiveness and where generosity of spirit knows no bounds.
As part of its commitment to serve the greeting card community, PG Buzz/Progressive Greetings Worldwide magazine is to host a series of regular video meet-ups (via Zoom) in small groups where publishers, retailers, agents, trade suppliers and artists will be able to share their experiences, views and ideas for the future.
“It is upsetting to see the ‘closed signs’ on cardshops full of Easter cards they are unlikely to be able to sell; to hear how publishers, wholesalers, trade suppliers have been left with no option but to drastically reduce their staff numbers; how self-employed agents are grappling with their new ‘off the road’ regime and artists are creating designs not knowing when or if they will ever be published,” says Jakki Brown, joint managing director of Max Publishing. “While our PG Zoom Meet-ups will not be a magic wand, we are all in this together and while we don’t want to compare losses, I do believe there is a great benefit of staying connected.”
Each lasting a maximum of an hour, and attended by a maximum of eight people, separate PG Buzz Zoom Meet-ups will be scheduled to take place twice a week – Wednesdays and Fridays at 11am.
Any retailers, publishers, trade suppliers, agents or artists interested in participating should contact Jakki Brown on firstname.lastname@example.org.
Top: PG Buzz Zoom Meet-ups will be a virtual talking shop for members of the card community.