Hundreds of consumer journalists and high profile bloggers flocked to Paperchase’s Spring Launch on Tuesday (14 November), but the ‘real’ attraction at the event was a pack of super cute friendly dogs (Some of which are pictured above with Paperchase’s marketing Bex Ohta (right) and PR assistant Saskia Rudolphy).
The dogs and their handlers brought Paperchase’s ‘Puppy Chow’ collection to life. The quirky cute dog-centric range encompasses greeting cards, wrap, stationery, gifts, homewares and fashion accessories. Scented giftwrap also features as part of the line up, but the smell of cherries, not dogs!
“It is the first time we have had live animals at any of our press launches, but they have certainly been a big hit,” commented Bex Ohta, Paperchase’s marketing manager.
Next year is the ‘year of the dog’ which looks set to further build on the continued love of ‘man’s best friend’.
Credit card company, American Express is tapping into the strong pull of pooches with its #PawsOnThePayroll marketing initiative which forms part of its #ShopSmallUK campaign. As part of this campaign to support and celebrate independent retailers, the #PawsOnThePayroll initiative revolves around featuring photographs of independent retailers which have ‘shop pets’. Playing a starring role in the social media campaign is Nessa, the lovable Labrador who is a main attraction at greeting card indie, Austin & Co in Great Malvern.
Austin and Co is well decorated on the canine front, having been voted as the UK’s Most Dog Friendly High Street Shop for the last four years in a row.