With environmental issues very much front of mind – most specifically on the plastics front, the UK greeting card industry is collectively investigating ways of further improving its eco-credentials.
As a leading retailer in the field, Paperchase has stated its commitment on this score. “Environmental issues are at the forefront of our mind at Paperchase and we are very conscious of our responsibility regarding this,” Hazel Walker, senior card buyer told PG Buzz. Looking at specifics Hazel highlighted how “Glitter is obviously going to be an issue this year and we’ve asked our suppliers for solutions. Ease of recycling should be priority and we need to make sure customers are aware of what can and can’t be recycled,” she added.
Applauding the clarity that FSC accreditation gives to suppliers, retailers and consumers, Hazel confirmed Paperchase’s full support the work that the Forestry Stewardship Council does.
As to further improvements the industry can make on the environmental grounds, Hazel said: “We all need to keep talking to our customers and fellow industry experts to ensure we are playing our part.”
When put on the spot about whether greeting cards need to be individually wrapped, Hazel did not shy away from sharing her view.
“We do believe in wrapping with a single bag, however we are working with all our suppliers on making sure they are either recyclable or biodegradable – definitely a work in progress.”
Paperchase’s Evening Standard campaign resulted in stationery products being made from recycled copies of the newspaper.