On a sustainability roll

Caroline Gardner’s latest wrap launch moves publisher closer to cutting single-use plastics

 

On a mission to eliminate all single-use plastics, Caroline Gardner has taken another step towards its December 2023 deadline with the launch of plastic-free roll wrap.

In its latest development towards improving sustainability across the greeting card, wrap and gift business – from retail shop, through to every stage of the production process – the company’s new product is made entirely of paper, including the sticker.

Above: An extra 10cm on the roll allows for trimming so no protective plastic wrap is required
Above: An extra 10cm on the roll allows for trimming so no protective plastic wrap is required

Senior account manager Luca Bridges explained: “The eco-friendly rolls are created without the need for an inner core, leaving space for an additional two extra metres of wrap and, where plastic wrapping has previously been used to prevent damage to the edges of the roll, an extra 10cm of paper has been added to allow for trimming instead, so no paper will be lost due to wear and tear.”

This follows on from the improvements the company has already made. Since 2020 all finishes used on Caroline Gardner greeting cards have been dispersible and biodegradable, meaning both cards and envelopes fully and naturally biodegrade after use, or are completely recyclable.

Having long been focused on finding ways to reduce waste, in 2019 the Caroline Gardner team was granted a full patent for the plastic-free packaging solution InFold, which fits perfectly over the corner of a greeting card and envelope, keeping both components snuggly together and preventing in-store loss and damage.

Above: Caroline Gardner’s innovative InFold clasp has a full patent
Above: Caroline Gardner’s innovative InFold clasp has a full patent

This invention completely eliminates the need for cellophane wrapping on the publisher’s greeting cards, leading to InFold saving the equivalent of 11,000 plastic bags every day for the company.

Luca added: “In a further measure introduced last year, every order despatched from the Caroline Gardner warehouse uses biodegradable paper packaging and is taped with a paper biodegradable alternative – sustainability has been and will continue to be at the very top of the company’s agenda.”

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