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Ohh Deer expands print-on-demand platform

Other publishers swell Ohh Deer’s personalisation offer to over 600 designs

 

Always ready to grasp new opportunities, Ohh Deer has launched its own print-on-demand greeting card platform, which features the publisher’s designs as well as other companies in the initial 600-strong line-up which also offers a personalisation option.

The Loughborough-based publisher has been eyeing up a move into a print-on-demand operation for some time and started running trials at the beginning of the year just with its own designs.

Above: Ohh Deer has a broad range in its print-on-demand offer
Above: Ohh Deer has a broad range in its print-on-demand offer

“While we always wanted to have a curated mix that was wider than our own designs, we wanted to be sure the logistics worked before we expanded it to include other brands,” said Jamie Mitchell, who co-owns Ohh Deer and heads up the B2C side of the business, while husband Mark Callaby steers the trade side.

Jamie confirmed the current line up now also includes designs from Kiss Me Kwik, Stormy Knight, Raspberry Blossom, Smitten Kitten, Badger & Burke, Ash Kahn, and Offensive + Delightful, and added: “There are many more to come. We have hand-picked the designs to ensure a broad cross section of styles as well as ensuring the collection is diverse and inclusive.”

Above: Jamie and Mark now employ more than 50 people
Above: Jamie and Mark now employ more than 50 people

He also revealed that within the next two months the online design portfolio is set to “have grown to around 1,500. We’re currently working on getting Cath Kidston and Hello!Lucky designs live as well as more from other publishers”.

Mark explained the B2C side of the business, which has included a shop in Loughborough as well as the online business, also brings benefits to the company’s trade offer: “Having the advantage of an interface with the consumer means we’re able to test designs which, in turn, can inform our launches for our retail customers.”

Above: Ohh Deer has grown since Jamie and Mark founded the business in 2011

As part of the company’s online thrust, its website is about to undergo a complete overhaul which will bring the personalised cards to the forefront of customers’ shopping experience.

As well as Ohh Deer’s own cards, the business works with other artists and brands, including Bob Ross, Cath Kidston, Gemma Correll, Hello!Lucky and Pusheen.

To promote the print-on-demand side, Ohh Dear currently has an offer online for customers to try their first personalised card for just £1.50 against the usual price of £3.50 with a free delivery option – and free returns within 30 days if not satisfied.

Top: Personalisation is the latest expansion for Ohh Deer

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