QR code first shows artist in action on Nigel Quiney’s Chelsea Flower Show-inspired collection
There’s a first for Nigel Quiney Publications’ greeting card customers on its latest range as the gorgeous traditional watercolour designs have a hi-tech secret.
On the back of each card in the Chelsea Darling collection there’s a QR code which lets people scan it to link through to a delightful video of the artist in action, drawing and colouring the delicate designs as can be seen below.
The latest range from one of NQP’s major designers – who is also behind the publisher’s long-running and constantly-evolving Pizazz collection that’s in the Henry Cole Classic Hall Of Fame – is inspired by the essence and splendour of the Chelsea Flower Show.
Showing the best in floral designs and an abundance of inspirational plants and floral displays, the event is a fixture in the calendar for NQP joint owner Alison Butterworth: “It’s the highlight of my year and we take loads and loads of photos.”
And this year’s visit in May was the catalyst for the new Chelsea Darling collection of 15 greeting cards plus two notecards at A5 and A6 size, with art manager Carl Pledger explaining: “Each card features a QR code on the back where the customer can sit back and watch the artist painting one of these stunning designs, a first for greeting cards we believe!”