This ad will be closed automatically in X seconds.

No gender stereotyping from Cath Tate

Cath Tate Cards started publishing feminist cards back in the 1980s – and has been publishing women cartoonists and illustrators work ever since. PG Live sees the publisher taking cards for the ‘feisty female’ down the age range – publishing its first ever children’s range.

Tapping into the popular superhero theme.
Tapping into the popular superhero theme.

The Little Rebels collection includes designs for girls who are into pirates, football and getting muddy – as well as those who set their sights high on becoming a strong princess, sassy superhero or confident mermaid.

This is the first foray into children’s cards for Cath Tate Cards, with Amy Woodrow Arai, account manager, telling PG Buzz that the designs (10 in total) are “inspired mostly by the fact that as card buyers ourselves and with small children, we have struggled to find cards featuring girls that weren’t pink or princess-y. It’s nice to be able to offer a bit more of a choice. My niece for example dresses up in Spiderman and dinosaur outfits, and a pink princess card just wouldn’t cut it for her!”

Cath Tate (left) and Nicola Streeten (right) with their recent book on female cartoonists.
Cath Tate (left) and Nicola Streeten (right) with their recent book on female cartoonists.

Amy continues: “The shelves are still dominated with ‘girly girl’ cards and we’ve noticed that there just aren’t cards on the high street for rebel girls, even with the recent popularity of feminist story books for young women and girls. We have also had feedback from some buyers that they’d like something more than the usual offering for girls.”

 

 

 

 

MORE NEWS
CF agm Feature Image
 
But agm result raises shareholders’ concerns over chairman Paul Moody...
staff changes Feature Image
 
Staff changes at Cardfactory, Woodmansterne, Ohh Deer and Rainbow Designs...
FD roundup 2 Feature Image
 
Positivity surrounds retailers’ reactions to Father’s Day sales...
Cardgains north Feature Image
 
£35,000 target for next week’s It’s Not Grim Up North challenge in aid of Mind...
New Designers Feature image
 
Long-lasting New Designers sponsorship keeps graduate innovation flowing...
Small biz 100 apply Feature Image
 
#SmallBiz100 organisers looking for most impressive independent companies...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.