This ad will be closed automatically in X seconds.

#MyShopLife challenge kicks off Saturday

Indie retailers all set to shout about their fabulous stores in Instagram


Saturday sees the start of this year’s annual #MyShopLife Instagram challenge when indie retailers can put their wonderful stores in front of their social media fans.

Organised by Sarah Holmes, the passionate founder of indie stationery and greetings store Pencil Me In and homeware and gifts outlet Seasgair in Elgin, it runs from Saturday 20 April, for eight consecutive days.

Sarah said: “It’s is a great way to shout about your shop, meet other shopkeepers, sell and reach a new audience of shoppers who love independent stores,” and she and some of her indie retail pals can be seen in the Instagram reel above explaining just a few elements of life as a shopkeeper to promote #MyShopLife, back for the sixth year running with a new downloadable planner.

Retailers can join the challenge by posting daily photos, stories or reels on Instagram using the hashtag #MyShopLife24. Each day’s prompt is crafted to help shopkeepers highlight their stores and improve their sales techniques – and shopkeepers are also asked to tag in @pencilmeinshop.

Above: Sarah shows life as a shopkeeper has lots of quirks!
Above: Sarah shows life as a shopkeeper has lots of quirks!

“#MyShoplife is not just a typical Instagram challenge,” Sarah added, “it’s a unique opportunity for shopkeepers to showcase their businesses and enhance their sales strategies.

“Each day’s prompt is carefully designed to empower shop owners, providing them with a platform to celebrate their shops and connect more effectively with their customer base.”

For more information and updates follow Sarah on Instagram @pencilmeinshop and visit the Pencil Me In website to download the planner guide giving tips on how to get the most out of the challenge.

Above: the eight-day challenge has prompts for posts
Above: the eight-day challenge has prompts for posts
GCA RM Sale Feature Image
GCA reacts to protect industry interests as RM board ‘minded’ to accept new offer...
Gift Awards Feature Image
Outstanding Achievement for Hannah Dale and Rosie Made A Thing scores hat trick...
GCA agm rm Feature Image
Early bird tickets still available as Royal Mail boss announced for conference slot...
Bubblegum stuff Feature Image
The Apprentice finalist debuts fresh card collaboration at greeting card trade show...
Retas finalists 2 Feature Image
Retas’ awards finalists are springing about at news of being finalists...
International publisher takes on Linnapaperi, and hands over £60k charity donation...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.