Media goes spare for Harry cards

The London Studio racks up right royal coverage with prince and Miley Cyrus


With Harry and Meghan constantly in the news thanks to the prince’s book Spare telling his version of the truth, there’s been plenty of fodder for cheeky greeting card designers – and The London Studio has taken full advantage with its royal cards trending.

Above: The prince’s memoirs have inspired The London Studio
Above: The prince’s memoirs have inspired The London Studio and its artists

Hello magazine, The Mirror, The Independent and The Express all featured them last week,” founder Soula Zavacopoulos revealed to PG Buzz, “the Prince Harry cards were designed as funny and cheeky Valentine’s Day cards by myself, and some of the independent artists we represent – Cupsie’s Creations, Tikkled Pink and The Cake Thief – given the strong reactions his new book is provoking.”

And, keeping to the love theme, The London Studio’s exclusive Miley Cyrus design for Moonpig was also picked out by the media after Soula took inspiration from the singer’s video for her smash-hit song Flowers, reportedly about the break-up with ex-husband Liam Hemsworth.

Above: Miley’s empowered break-up song features on Galentine’s Day cards
Above: Miley’s empowered break-up song features on Galentine’s Day cards

Designed as a Galentine’s Day card for empowered women The Independent said: “A brilliant card… this is the one to buy for your sister, best friend, or loved one who’s either recently gone through a break-up or just needs reminding how awesome they are this Valentine’s Day!”

Soula explained the speed with which online card companies can react to topical news is what she loves about working with them, and added: “It means we can design cards on themes that are trending and relevant to consumers, helping the online companies supply their customers with a fresh and relevant product line that’s on trend and of the moment. It’s an area of the card business I really love!

Above: Soula is expanding The London Studio’s licensing focus
Above: Soula is expanding The London Studio’s licensing focus

“The fact that several of the up-and-coming independent artists I represent have also been featured in the press is a real joy! They work so hard and I’m really happy they’re getting recognition. It was definitely a lovely surprise to see the Prince Harry and Miley Cyrus cards in the press.

“I just designed this one too after being inspired by Viktor & Rolf’s new collection at Couture Fashion Week in Paris – not that I’ll be wearing my dress like that to Spring Fair, mind you!”

The media recognition shows how awareness of The London Studio and its work is growing as Soula’s innovative approach to design consultancy has made it a go-to partner for major names that want ideas to get them noticed.

Above: Paris fashion week spoke to Soula
Above: Paris fashion week spoke to Soula

The company’s success in greeting cards and gifts now extends to an expanding list of international retailers as well as licences with publishers such as Woodmansterne, Emotional Rescue and American Greetings.

Its now growing its licensing focus with a number of specially-created lifestyle brands for apparel, gifts, homeware and stationery, including Art Of Drag, which puts drag artists into famous artworks, the wellbeing-themed Note To Self, vibrant Sweet & Wild, and the funny and imaginative What Cats Do When We Aren’t Looking.

Top: Hello Harry! Media loves The London Studio’s royal theme

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