Lucy Maggie Designs launches sibling brand Sunshine Llama

Publisher’s new brand is a colourful showcase for up-and-coming artists


Support for up-and-coming artists is the aim behind new Sunshine Llama brand from publisher Lucy Maggie Designs, which has now been officially launched.

The concept of Sunshine Llama has evolved over the last year following Lucy Maggie Designsfounder and owner Lucy Nicolson beginning to work with young designers from across the world on curated small collections of cards.

Throughout 2021, Lucy built up a portfolio of strong, colourful work celebrating a diverse range of talent and, as the relationships grew, Lucy decided to turn the collections into a separate brand, operating as a publisher.

Above: Shiny new artists – the roster includes Beth Free and Ellie Purdy
Above: Shiny new artists – the roster includes Beth Free and Ellie Purdy

“I’m thrilled at the positive reception that Sunshine Llama has already had,” Lucy told PG Buzz, “2021 was a fantastic year for me as I got to work with so many great artists with fresh ideas and it’s so satisfying to see the results of these collaborations birth something really exciting.

“I’m very much looking forward to seeing where Sunshine Llama takes the business over the next few years, as well as continuing to discover new talent that I might not otherwise have ever come across.”

Teasing followers with an Instagram account that started posting in February, Sunshine Llama has already gained substantial interest from potential new collaborators online, with significant traction also gained during the recent Top Drawer trade show.

Above: Ray of sunshine – Lucy Nicholson is behind the new brand
Above: Ray of sunshine – Lucy Nicholson is behind the new brand

Sunshine Llama aims to support up and coming artists looking to break into the greeting card, stationery and gifting sectors, by offering them a platform where they can get their designs in front of some of the market’s most prominent buyers. By improving new artist visibility, Sunshine Llama hopes to be the kick-start that young, aspiring designers need to launch their careers as successful contributors to the ever-growing industry.

Already promoting new artists including Beth Free and Ellie Purdy, throughout 2022 Sunshine Llama will be working with a brand-new illustrator each month as it continues to expand its greeting card and stationery offering. The publishing brand will also be accepting artists’ submissions through its website from undiscovered designers who want to gain more exposure in the industry.

Lucy Maggie Designs will be exhibiting at PG Live 2022, which takes place June 7-8 at London’s Business Design Centre.

Retail buyers, international distributors and licensees can book their free tickets to what will be ‘the greatest greeting card show in the world’, by clicking here, with the website sharing a flavour of what the show will deliver.

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