Jack Parker and Dominique Miranda, director of Lanther Black card company have gone on all out to support independent retailers. The talented couple have turned their creative skills to make a short film which makes a strong point about the importance of shopping in bricks and mortar shops through a multi-versed engaging poem written by them.
What’s more, eight of the publisher’s independent retailers from around the UK were invited to star in the film too, reading a verse of the well-crafted poem.
The retailers involved include Tony Dangerfield of The Waverley, West Kirby; Mark and Rose Thorley of The Eleventh Hour Gift Shop, Audlem; Georgina Collins of Bijouled, Harrogate; Catherine Lockerbie of The Gift Shop, Dumfries; Mary Singleton-Jones of Panda Cards, St. Albans; Barbara Scott of Hermitage Rd & Co, Hitchin; Tim & Annie Gould of Objectables, Folkestone and Fiona Hannafin of Inspitalfields, London.
“We were inspired by the activity of the Just a Card campaign and felt compelled to put our film-making skills to good use to encourage people to support their local retailers,” said Jack Parker, who has been making films since he was a child.
The film starts with a scene of Dominique looking through the window of an empty shop unit. “You may have noticed something strange each time you go to town. That one by one your high street shops are slowly closing down” before handing the mantle to the retailers to champion the advantages and importance of bricks and mortar shopping.
Fiona Hannafin of Inspitalfields makes the point: “Online shopping’s great and no one’s saying that should stop. But every now and then, why not pop into a shop?”
Jack then delivers the poignant closing lines: “If we don’t support our high street it won’t be around for long and one thing’s for sure, we’ll miss it when it’s gone.”
To watch the film click here
The couple really hope that the film will not only make consumers think about where they shop, but also encourage local councils to support retailers in their vicinity.
As Dominique explained: “We only went live with the film today on Facebook and already it has gained a lot of likes. We will also be sending it to the councils in the areas where the retailers involved are based as well as to other relevant organisations.”
Top: The starting shot of the film.
