Sincerely Yours pushes importance of letter delivery to mp and minister
The greetings community is keeping the pressure on mps about the fears for Royal Mail with over 100 letters written as part of the GCA’s campaign at Spring Fair – and indie Kaye Thurgood making the point at her Shenfield shop.
Kaye nabbed Cabinet Office minister Richard Holden and her local mp Alex Burghart when they popped into Sincerely Yours last week to understand the issues faced by small businesses.
“As you can imagine I gave them a clear picture about the importance of maintaining the letter delivery service.” said the indie retailer who helped spark the GCA’s #Cardmitment campaign as one of the first to call for action to re-engage the consumer with the joys and importance of sending and receiving cards.
Kaye, who has two stores in Shenfield and Hornchurch, added: “I took the opportunity to talk about Royal Mail. They were very keen to tell me that the prime minister is very supportive – and it looks like they’re all on message with this.
“I chatted about the importance of card sending from the loneliness point of view and how receiving a card is good for wellbeing. They both said they hadn’t considered it from that point of view but were very interested – maybe it resonated.”
And, being the wise independent retailer that she is, Kaye also persuaded Richard to buy his Valentine’s card while he was in store!
And Valentines were a fun feature of the GCA’s areas at Spring Fair earlier this week where exhibitors donated cards to be written to friends and were delivered to stands by show organiser Hyve Events staff – there were quite a few anonymous missives raising some interest!
On the serious side, the GCA team was on hand to people write to their mp to raise concern over the ongoing threats to Royal Mail’s universal service obligation to deliver letters six days a week across the UK for the same priced stamp.
“We had 27 letters written on Sunday, 30 on Monday, another 20 on Tuesday, and more on Wednesday, adding up to over 100 to cover constituencies all over the country ,” GCA ceo Amanda Fergusson explained.
