John Lewis puts weight behind Sara Miller

Henries award winning designer meets the public at JLP

Sara Miller London display in Peter Jones for Mother's Day.
Sara Miller London display in Peter Jones for Mother’s Day.

Sara Miller, the artist herself and the products that fanfare her stunning designs are being celebrated by John Lewis flagship Oxford Street store through a dedicated window display as well as an ‘artist in residence’ event today (Thursday April 6) in the stationery and card department.

Sara Miller, who won The Henries Most Promising Young Designer award last October,  first started in greeting cards, but through a growing licensing programme now her designs appear on stationery, kitchen textiles, home fragrance and tableware. As her first window display in John Lewis Oxford Street is unveiled, at the entrance to its popular candleshop, she hasn’t forgotten her greeting card roots.

It’s hard to believe that this time two years ago Sara Miller was preparing for her first ever PG Live; fast forward to 2017 and she has just installed her first window display in John Lewis in Oxford Street showcasing the recently launched home fragrance range produced under licence by Canova. The Sara Miller London brand is also prominent in its card and stationery department, with greeting cards from The Art File, giftwrappings from Penny Kennedy, stationery from Blueprint. In addition, the Jaz&Baz card range from Portfolio, also features Sara’s work (and named after her parents), is also doing well.

“No matter how many other products I do, cards will always be special to me,” says Sara. “It’s where I learnt so much of what I know and I am so grateful I had the opportunity to exhibit at PG Live in 2015 which was the very beginning of this crazy journey.”

As part of John Lewis’ commitment to the brand, Sara will be at the Oxford Road store on Thursday 6 April from 4pm – 8pm in the stationery department where she will be drawing and working with mood boards and chatting with customers.

Sara Miller with some of her Portmeirion range.
Sara Miller with some of her Portmeirion range.

On the table with Portmeirion

Sara’s new tableware range with Portmeirion launched at Spring Fair in February, and it also caught the eye of Liz Hurley who was flying the flag for British trade at the Ambiente trade fair in Frankfurt later that month. Steve Richardson, export sales manager Europe for Portmeirion said: “Liz Hurley was particularly interested in our new licensed launch from Sara Miller London.” The actress was pictured holding a mug from the new Sara Miller collection.

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