Glasses Were Raised, Excitement Shared At A ‘Cheers For Cardies’ Toast

In a greeting card community equivalent of a ‘Clap for Carers’, yesterday evening saw card retailers, publishers and suppliers meet up for a ‘Cheers for Cardies’ collective toast, a few days ahead of the official re-opening of many greeting card shops.

Armed with G&Ts, mugs of tea, glasses of beer and lots of cheer, indies, small groups and multiples ‘Zoom’ed in to the event, organised by PG Buzz, to be welcomed by a grand array of card publishers wanting to wish them well for Monday (June 15), their first ‘bricks and mortar’ trading day since March 23.

Above: Some of the publishers, retailers and suppliers who met up last night in a Cheers for Cardies toast for stores re-opening on Monday.
Above: Some of the publishers, retailers and suppliers who met up last night in a Cheers for Cardies toast for stores re-opening on Monday.

Scribbler co-owners, John and Jennie Proctor were among the first ‘to the bar’, relaying how, contrary to their initial plans of just opening a few stores to start with, they are going for it and all its stores in England will be trading on Monday morning.

Above: John and Jennie Procter of Scribbler.
Above: John and Jennie Procter of Scribbler.

“I can’t find the crystal ball to know how we will do!” said John but shared a concern over some of its central London located stores, a point echoed by Brent Milburn of New Frames in Soho, who said that “central London is deserted.”

However, the tone of all other retailers was of palpable excitement about re-opening.

“I can’t wait!” said Deborah Tingay of Southbourne Cards, Bournemouth. “It’s been so long.”

Above: Southbourne Cards’ Deborah Tingay can’t wait to reopen.
Above: Southbourne Cards’ Deborah Tingay can’t wait to reopen.

Heidi and Dom Early of Earlybird, who have a shop in Stoke Newington are bracing themselves for a “very busy week” as customers come out in their droves.

Above: Earlybird’s Dom and Heidi Early are expecting next week to be very busy as people ‘shop local’.
Above: Earlybird’s Dom and Heidi Early are expecting next week to be very busy as people ‘shop local’.

Concurring, Sarah Laker, owner of Marple Stationery Supplies said that going by all the feedback she has received from customers via social media that she is “quietly positive” about the re-opening while for Chris and Tracey Bryant (of Expressions, Cats Whiskers and Polkadot in Swindon, Bishops Cleeve and Keynsham respectively), going by the reactions of the many who have been looking through their shops’ windows and giving the thumbs-up, they are also feeling optimistic about next week’s trading and beyond.

Above: Chris and Tracey Bryant are feeling optimistic about next week.
Above: Chris and Tracey Bryant are feeling optimistic about next week.

Andrea Pinder, owner of Presentation in Barrowford, is another indie who is encouraged by the ‘window in-lookers’. “I was in the shop painting it today in readiness and still took two sales, both for over £60 from people walking past who knocked on window.”

Carl Dunne and Oliver Guise-Smith of Cards & Gifts in Sheffield are doubly excited due to the fact they have opened an additional shop in the city during lockdown.

Above: Carl Dunne outside shop number two that was signed during lockdown.
Above: Carl Dunne outside shop number two that was signed during lockdown.

Tabi Marsh (of Papilo at Heritage, Thornbury), Jo Sorrell (of Cardies, Stevenage) and David Robertson (of JP Pozzi, Buckie and Elgin) were among the other retailers to share in the uplifting event.

Rajeev Arora (Davora), David Byk (of Ling/GBCC), Mark Callaby (Ohh Deer) Darren Cave (UKG), Lucy Creed (Poet & Painter), Jeremy Corner (Blue Eyed Sun), Matt Genower (Five Dollar Shake), Jess Hogarth (Jessica Hogarth), Rosie Harrison (Rosie Made A Thing), Wendy Jones-Blackett (Wendy Jones-Blackett), Ged and James Mace (of The Art File), Daniel Prince (Danilo), Rose Trow (agent), Laura Sherratt (of Laura Sherratt Designs), Claire Williams and Karen Wilson (of Paper Salad) were among those who joined in the toast to next week’s re-opening going smoothly.

Above: Laura Sherratt of Laura Sherratt Designs launched a Love your high street, Instagram campaign in the run up to the re-opening.
Above: Laura Sherratt of Laura Sherratt Designs launched a Love your high street, Instagram campaign in the run up to the re-opening.

As Davora’s Raj Arora summed up: “It’s great to see all the excitement that is bursting out of this screen. I am preaching to the converted, but anyone who has any doubt needs to remember that greeting cards are the best form of social media. Every card that is sent is a mini time capsule – creating and giving memories. Bring on Monday!”

Above: Five Dollar Shake’s Matt Genower showed that the publisher is ready with new social distancing posters if the Government guidelines change from 2 metres.
Above: Five Dollar Shake’s Matt Genower showed that the publisher is ready with new social distancing posters if the Government guidelines change from 2 metres.
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