This ad will be closed automatically in X seconds.

Gift retailers’ love of cards confirmed

PG&H Retail Barometer shows greetings sales rise in 71% of stores


Greeting cards are top of the pops in gift stores where they’ve come in the top three star performing products over the past year.

The 18th PG&H Retail Barometer, by PG’s sister publication Progressive Gifts & Home, revealed that for respondents to the only unique annual survey which tracks the health and wealth of independent gift retailers, greeting cards were a star performer, with 71% saying their sales had risen in 2023 compared to the previous year.

Above & top: Good news on the average spend front in 2023
Above & top: Good news on the average spend front in 2023

Only plush at 82% and 81% for home fragrancing products did better, while 40% of retailers saw a rise in giftwrap sales.

Despite the financial challenges that consumers faced in 2023, 42% of independent gift retailers surveyed confirmed the average spend had increased slightly on the previous year, with 12% reporting that it had increased significantly and another 29% saying it was on a par.

Across the year, 59% of those surveyed had invested in their website, with half sprucing up their shops with new units.

And there was plenty of Christmas cheer as 59% of respondents said the last festive season had brought better trade than the previous year, with over a third reporting it was about the same – just 6% felt their sales were worse, while 12% said the spend had increased significantly.

Above: Greeting cards are big news for gift retailers
Above: Greeting cards are big news for gift retailers

On the upside, online website activity and product diversification were joint top in having a positive effect on 60% of businesses, while the impact of staff and an upsurge of new customers tied in second place at 57%.

Eco-friendly initiatives are also taking effect with 53% of respondents reducing plastic bags and being more vigilant with recycling, while changing energy suppliers helped 45%, and 40% had cut back on the offer of gifts and cards with non-biodegradable glitter.

Looking to this year, encouragingly, 25% of gift retailers want to expand their greeting card offer, while 19% intend growing stock on the giftwrap front, and overall there’s plenty of optimism, with a whopping 89% hoping to see marginal growth, significant growth or remaining on a par with last year.

To read the full article in the March/April issue of Progressive Gifts & Home, on pages 19-27, click here.

Above: Last Christmas saw plenty of cheer
Above: Last Christmas saw plenty of cheer
GCA RM Sale Feature Image
GCA reacts to protect industry interests as RM board ‘minded’ to accept new offer...
Gift Awards Feature Image
Outstanding Achievement for Hannah Dale and Rosie Made A Thing scores hat trick...
GCA agm rm Feature Image
Early bird tickets still available as Royal Mail boss announced for conference slot...
Bubblegum stuff Feature Image
The Apprentice finalist debuts fresh card collaboration at greeting card trade show...
Retas finalists 2 Feature Image
Retas’ awards finalists are springing about at news of being finalists...
International publisher takes on Linnapaperi, and hands over £60k charity donation...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.