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Don’t be bored, embrace board’s possibilities

Tuesday’s free Fedrigoni workshop will explain about choosing best papers for cards

 

Publishers can find out the best papers for their greeting cards thanks to a special Fedrigoni workshop on Tuesday, 21 November – that’s completely free for GCA members.

The paper specialist is running the event at its London Studio, 67 Clerkenwell Road, EC1R 5BL, with the aim of explaining everything you’ve wanted to know about choosing the best board, but were too afraid to ask!

Above: Ian Braithwaite (left) with Fedrigoni team members at PG Live, showing how using the right board can help card sales fly!
Above: Ian Braithwaite (left) with Fedrigoni team members at PG Live, showing how using the right board can help card sales fly!

With topics including environmental credentials, FSC Recycled vs FSC Mix, carbon-balanced paper, and the best stock for cards, Fedrigoni is hosting the workshop in partnership with the GCA.

Fedrigoni UK’s commercial manager Ian Braithwaite said: “Uncertain of the environmental credentials that matter? Carbon balanced and FSC, what does it mean? We’ll show you why and how to carbon offset your greeting card boards. The workshop will explain the difference between FSC Recycled and FSC Mix, plus the implications of promoting on your website.

Above: The workshop is the latest event to be held at Fedrigoni’s London Studio
Above: The workshop is the latest event to be held at Fedrigoni’s London Studio

“We’ll also explain and show you the different types of boards which can be used to make greeting cards, and how they can make your cards stand out.”

And the event is also aimed at helping network within the industry as it starts at 3pm on Tuesday, with the presentation kicking off at 3.30pm, followed by a Q&A session, with the aim of finishing by 5pm – to attend for free book a ticket here.

Above & top: Learn all about greeting card board from Fedrigoni UK
Above & top: Learn all about greeting card board from Fedrigoni UK

Then the industry chat will continue at the nearby Crown Tavern in Clerkenwell Green where the latest GCA Local will run from 5.30-8.30pm – tickets are £10 including one drink.

Above: Follow on from the workshop to the GCA Local event
Above: Follow on from the workshop to the GCA Local event

If you want to check out a printed example of a Fedrigoni paper used for greeting cards, check out your October copy of Progressive Greetings magazine which features a bound-in page of the company’s Stucco Brampton Mono, a one-sided coated board that’s felt-marked on both sides.

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