Indies spread love and inspiration with public participation window displays
Getting customers to show their love and inspiration has sparked two great window displays for indie retailers I Drew This and Stationery Supplies.
For the first Valentine’s Day in her Brighton store, Ilona Drew decided to spread the love: “I’ve given the windows to everyone to share their love for their boyfriends, girlfriends, crushes, dogs, cats or selves!”
![Above & top: I Drew This customers have embraced the love in Brighton](https://www.pgbuzz.net/wp-content/uploads/2024/02/ilona-sarah-pic-2-1024x472.jpg)
Artist and publisher Ilona, who opened the shop just in time for the Christmas selling season, said there had been “an ace reaction to the idea – it’s so heart-warming,” with many people adding their personal messages, and picking up a Valentine’s card too.
Up in Marple, Stationery Supplies’ owner Sarah Laker had her own take on the idea, asking customers to pop in with a quote, doodle, drawing “anything that will bring a smile to the face of those who see it”.
And in exchange she gave every participant a pink shimmery highlighter in a collaboration with Maped Helix to brighten up the final days of January “the longest, darkest, gloomiest month of the year”.
![Above: There’s plenty to read at Stationery Supplies](https://www.pgbuzz.net/wp-content/uploads/2024/02/ilona-sarah-pic-3-1024x771.jpg)
Sarah added: “I just wanted to make Marple sparkle so we asked people to write down a quote they love or something that made them smile or about something or someone they live or copy a passage from their favourite book or even draw a picture or a doodle or a cartoon or anything to bring a smile to those that see it.
“Writing matters! I had so many lovely drawings and quotes coming in, my window has been filling up, and it brought joy to January.”
![Above: Customers brought joy to January in Marple](https://www.pgbuzz.net/wp-content/uploads/2024/02/ilona-sarah-pic-4-1024x441.jpg)