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Celebrating 10 years of Boofle

UKG’s 10 days of Boofle competition is running across its Facebook and Twitter pages, starting on Monday (25 June) and finishing Wednesday 4 July. The competition is to help raise awareness of Boofle’s 10th anniversary and also to give something back to his loyal fans who have supported his brand over the last decade.

A Twitter post encouraging people to enter the daily competition.
A Twitter post encouraging people to enter the daily competition.

The competition prizes range from card bundles, smaller giveaways (plush, money pots, water bottles, travel mugs), a birthday bundle (including cards, gifts, plush), a £50 bundle, card and wrap giveaways and the final competition on the last day is £100 bundle of Boofle goodies. As the days go on the prizes get bigger and better.

“We’re only three days into the competition but the stats so far are looking really positive and show how fans are really engaging with the competition,” states Gabriella Peace, communications manager for UKG. “The competition posts have already reached an audience of 1.6 million on Facebook and Twitter. There were over 2,500 competition entries over the first two days of the competition and have been over 4,500 engagements on the competition posts on Facebook and Twitter.”

Revamped Boofle website aligned with new look.
Revamped Boofle website aligned with new look.

UKG has also refreshed the Boofle website so that it’s in line with the new look and feel of his standalone card product and there is also a dedicated page for his 10th which includes a timeline and quiz.

“We’ve also created a birthday animation which we shared on Tuesday (26 June) which has already reached 53,000 people!” says Gabriella.

  • Boofle’s new standalone product is now out in stores for consumers to buy including the special edition card UKG has developed especially for his anniversary year.
A Special Edition card that has been produced to mark the anniversary. It strongly features the ‘Boofle button’ that now appears on all the new products.
A Special Edition card that has been produced to mark the anniversary. It strongly features the ‘Boofle button’ that now appears on all the new products.
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