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Caring for the carers

Belly Button’s TOYW gesture ensures NHS staff know who’s thinking of them

 

Making sure other people know you care is the whole premise of Thinking Of You Week, and Belly Button Designs is helping people whose job is caring – NHS staff.

“This year we are supporting Manchester Foundation Trust over 10 locations,” Belly Button’s head of sales Michelle Hindle told PG Buzz. “Our founder and creative director Rachel Hare has kindly donated thinking of you greeting cards to all the NHS staff on the ICU wards to give to someone they are thinking of.”

Above: Belly Button staff make sure their thinking of you cards are written
Above: Belly Button staff make sure their thinking of you cards are written

The annual Send A Card Deliver A Smile love fest, instigated by the GCA, is running until Sunday 24 September, with publishers and retailers of all sizes joining in the action across the country to create a personal connection and sense of well-being.

Staff in the ICUs at Manchester Royal Infirmary, Wythenshawe Hospital, Royal Manchester Children’s Hospital, Manchester Royal Eye Hospital, St Mary’s Hospital, Manchester University Dental Hospital, Withington Community Hospital, Trafford General Hospital, Altrincham Hospital, and North Manchester General Hospital, have all received Belly Button cards so they can write and send them to someone they’re thinking of.

Above & top: The TOYW display at Belly Button’s shop, and Manchester Foundation Trust Charity takes delivery of cards for NHS staff
Above & top: The TOYW display at Belly Button’s shop, and Manchester Foundation Trust Charity takes delivery of cards for NHS staff

Belly Button also runs two retail shops, in Stockport and Didsbury, where each customer is being giving a free thinking of you card with every purchase all week.

Above: Abacus Cards' sales team has giving free packs of cards to each customer who has an appointment this week, including designer Rumin with Vivienne from Patrick News in Halesworth, Janice at Springwell Nursery in Little Chesterford, and Emma at Debden Barns in Saffron Walden
Above: Abacus Cards’ sales team has giving free packs of cards to each customer who has an appointment this week, including designer Rumin with Vivienne from Patrick News in Halesworth, Janice at Springwell Nursery in Little Chesterford, and Emma at Debden Barns in Saffron Walden
Above: Caroline Jones runs Abbey Foregate Post Office and she’s joining in the TOYW initiative by giving a free gift bag with every purchase of £5 or more spent on cards
Above: Caroline Jones runs Abbey Foregate Post Office and she’s joining in the TOYW initiative by giving a free gift bag with every purchase of £5 or more spent on cards
Above: Earlybird Designs is determined to spread a smile by giving one card to a local charity for every design sold from its Thinking Of You Week section this week
Above: Earlybird Designs is determined to spread a smile by giving one card to a local charity for every design sold from its Thinking Of You Week section this week
Above: A free pack of thinking of you cards is being sent with every trade order from The Art File until 1 October
Above: A free pack of thinking of you cards is being sent with every trade order from The Art File until 1 October
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