Cards for art’s sake

Customers guess that artist Julia Crossland’s tops Eco-friendly’s bestsellers’ list

 

Teasing customers that picking the top 30 cards makes a carriage-paid order, The Eco-friendly Card Company has been running a competition on social media to guess its current top seller.

Having just launched its new art cards brochure, co-owner Sue Morrish was very excited at how many different artists feature in the bestseller list – especially after introducing three in person to Spring Fair visitors.

Above: The 30 designs on Eco-friendly Card Co’s current bestsellers list
Above: The 30 designs on Eco-friendly Card Co’s current bestsellers list

“We had guesses from retailers, members of the public, other artists and retired cardies,” Sue told PG Buzz, “a lot of the guesses picked out designs which were number one last year, like Birds & Teasles by Rachel Toll.”

After a few days of guesses, it was Pauline Mills who posted correctly on Facebook that Sunflower Cottage, one of a new collection of 12 blank cards by Julia Crossland, was in the top spot – and on Instagram Janet Ross-Jordan, of Cards And Gift Wrap, picked that design or the same artist’s Bees & Poppies one.

Above & top: Sunflower Cottage is one of five Julia Crossland cards on the list
Above & top: Sunflower Cottage is one of five Julia Crossland cards on the list

With a total of 11 different artists making the list Julia has five designs in the current top 30 art cards, only exceeded by the seven from mixed media and collage artist Adam James Severn – whose day job is working at the Henry Brewer Gallery in West Bridgford and he congratulated Julia on her win, adding: “Your designs are already selling through at the gallery.”

Adam was one of the trio of artists who popped on to the Eco-friendly stand at Spring Fair, with fellow creatives Claire Henley and Becky Bettesworth – who both have designs in the top 30 – also making the trip to the NEC show at the start of February.

“It’s great to see so many artists represented,” Sue added, “Julia’s design has shot up to the number one position in just four weeks to be our bestselling card of 2024 so far.

Above: Eco-friendly Card Co’s Sue Morrish (centre right) with artist Claire Henley at Spring Fair, and Becky Bettesworth and Adam James Severn also visited
Above: Eco-friendly Card Co’s Sue Morrish (centre right) with artist Claire Henley at Spring Fair, and Becky Bettesworth and Adam James Severn also visited

“As you’d expect for this time of year, there’s a strong spring theme across many of the designs – and 30 designs in sixes makes up a carriage-paid order so we’re hoping retailers will try our top 30!”

All the cards are FSC-certified, printed with green energy on 100% recycled textured board in an alcohol-free print process with vegetable-based inks, and have 100% recycled envelopes, and Sue works with The World Land Trust to carbon-balance everything, with the charity commenting on the friendly competition: “They’re all number one in our eyes!”

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