Cards are on the board

TfL team’s poem at Angel Tube takes greetings post to 1.2m followers


Over 4,700 people can’t be wrong! That’s how many likes the All On The Board post about the importance of greeting cards garnered over the course of PG Live – and the majority were from the general public!

As the greeting card industry came together for the annual love-fest for cards at Islington’s Business Design Centre, Transport For London’s All On The Board duo of Ian Redpath and Jeremy Chopra, who have day jobs as station assistants, brought it to the attention of their 1.2million Instagram followers with a poem for all to see as they passed through nearby Angel Tube station.

Above: Say It With Songs’ Ellie Fitzgerald, pictured with Widdop And Co ceo Stephen Illingworth, added to the PG Live experience by getting the message on the TfL board
Above: Say It With Songs’ Ellie Fitzgerald, pictured with Widdop And Co ceo Stephen Illingworth, added to the PG Live experience by getting the message on the TfL board

And it was all thanks to Say It With Songs founder Ellie Fitzgerald, who was at PG Live exhibiting with new partner Widdop And Co, which has taken on distribution of her unique cards that link recipients to a special tune they can listen to as many times as they like.

Ellie told PG Buzz: “All On The Board have so many celebrities following them, including Kylie, Michael Buble, Gaby Roslin, Zoe Ball, and Katie Perry – who took the Tube to her own concert so she could see the board about her!

“I knew it could make an impact so managed to get in touch with All On The Board through some people I know at TfL – it’s been absolutely fantastic!”

As well as the many likes from publishers, retailers, buyers and visitors to PG Live on Tuesday and Wednesday this week, 4-5 June, there were a good couple of thousand from the public on the Insta post.

And there’s a huge 140 comments too, with a substantial number coming from people outside the industry saying how much they agree with the sentiment, and love sending and receiving cards.

Comments from the public include:

Following_footsteps_and_fun – I still send cards and postcards. It shows you are thinking of someone. I also do it support artists, business, all of them involved in making cards, shops, the list goes on. The price of stamps is ridiculous and I really am trying not to put me off this age-old tradition

Beth.butterwick – Always send cards – whatever the occasion, just a simple thank you! Love receiving too. What’s happened to the art of handwritten notes?

Ma_nature – Omg! All hail the greeting card! I love love receiving and sending them AND I’m not even over 50!

Above: Over 4,700 likes and 140 comments can’t be wrong!
Above: Over 4,700 likes and 140 comments can’t be wrong!

Janeshipway – I know it’s expensive but you’ve hit the nail on the head here. As I get older those cards mean so much to me and when people say I’m not doing cards this year I’m giving money to charity I’m pleased for the charity but saddened for all the individual people who will miss out on a bit of joy in what might be a very lonely day.

Kateylheath – Totally agree. I love to send & receive cards it’s important to me but definitely not to a lot of people, but it does show we care & are thinking of people who are import to us.

kittyt67 – Love sending cards, postcards and letters. Can’t understand when people say postage expensive, most people don’t think twice about buying a coffee or chocolate bar yet for 85p you can send a card anywhere in the UK and brighten someone’s day.

cmccue83 – I send cards for every occasion and none! We hardly hand write or post anything these days which makes me sad and people always say they love receiving happy post for a change

Sarahdawngreen – I keep my cards, they are so special.

Brownowl26 – They keep someone in a job too. Small businesses, artists, posties. I love sending cards to my nearest and dearest. Sometimes mine is the only card they receive. Time to ban glitter and metallics though.

Jane.pearson.7927 – I love choosing and sending cards, for all occasions, and it is lovely to receive them too. Postage is expensive, but the pleasure of sending and receiving is worth it.

elaine_phillips72 – Even more so when the cards you make are kept by recipients as they love the personal thought and time taken. Such a shame exorbitant stamp prices will see a continued decline.

Elisamaart – I love giving physical greeting cards and I love receiving them. Completely different to my brother who doesn’t give out any and thinks they are a waste of money.

Above: Katie Perry is among the stars who love Ian and Jeremy’s boards – they’re pictured with tv presenter Laura Whitmore
Above: Katie Perry is among the stars who love Ian and Jeremy’s boards – they’re pictured with tv presenter Laura Whitmore

Pelangimum – Absolutely yes! Cannot beat a handwritten card. I used to sit and write one every weekend with my daughter. And have since joined @postcrossing … postcards not greeting cards but still lovely.

Lorrainefrankcrowe – Spot on! I love doing this, spotting a card that fits a friend or relative and sending it – even when posting I hope it will raise a smile

Sallysillery – Absolutely agree. Cards are so lovely to send and receive xx

Sololetterpress – I couldn’t agree more! Keep writing! Keep in touch! Send some love today!

Traceygwatkin – THIS!!! i love,love LOVE getting a ‘real’ card in the post and always make sure i send one to my special people .

Pinkwaterfairy – Always exciting to get something in the post that’s not junk mail or some sort of official letter.

Roslyn.daniels – I’ve just got home to a envelope that I know is a birthday card from my twin tiger friend who’s birthday is the day after mine, we live about 200 miles apart now and message/call each other all the time but tomorrow and Thursday are our special days when we send each other lovely cards.

Fabval64 – Everyone says postage is expensive but the joy, pleasure, reassurance and love received by the card/letter received out ways the cost many times over

Coeliacbydesign – I love guessing who my birthday/Christmas cards are from by the writing on the envelope.

Lisaplatt2022 – What a beautiful sentiment. I think I will send some cards today. Thank you

Sarahelizabeth1984_ – Great post! I love selecting and choosing a card for all the special people in my life. I feel there is just as much joy in sending as there is receiving.

Annsmithgreenfield – I love choosing cards especially for that someone especially for the occasion and sometimes I make my own cards.

Maryandbarry71 – I have and always will send greetings cards to many of my Friends and Family.I also keep in touch through ‘on line’ media etc, but a handwritten card/ note/ letter is ‘The Best’

Xhe146 – I send & give so many cards I’m known as ‘Claire the Card’, which sounds like a gangster tbh, but hey I’ll take it!!! x

Mrsflavius – I even send them to myself when I go abroad and also act surprised when I come back home and find them in my letterbox.

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