Greeting card retailers, publishers and artists agents were among those to bang the drum for International Women’s Day (March 8).
Scribbler got behind this year’s #EachForEqual campaign by highlighting several of its female designers in its blog and asking them how they fight gender stereotypes through their work. Lucy Spence from Lucy Maggie Designs, Angela Chick and Aisling Crosland (Scribbler’s in-house designers) all took part in the campaign, with the public asked to share their thoughts and photos on Scribbler’s social channels.
Scribbler continues to highlight its talented female pool of designers on the lead-up to Mother’s Day with specially created banners for social and the website.
Meanwhile Paperchase ran a special promotion which saw the company donate 25p from every pen sold on March 8 to CAMFED (a charity supporting women and girls in Africa to learn, thrive and lead change).
Oliver Bonas’ activities included a promotion in partnership with upcoming film Misbehaviour, a politically relevant, inspirational true story set in Britain during the 1970 Miss World competition when the newly formed Women’s Liberation Movement achieved overnight fame by invading the stage and disrupting the live broadcast of the competition.
Oliver Bonas customers could create an #EachForEqual campaign poster in-store or online to go into the draw to win a private screening to Misbehaviour.
It wasn’t just retailers getting behind International Women’s Day, licensing agency, This Is Iris (which represents greeting card designers such as Pabuku, Alisa Black and Beryl Cook) took to Instagram to highlight its female artists, their roles, their favourite project and what inspires them.
Top: This Is Iris shared photos and stories from its roster of female artists on social.