Distinctly different Unknown Ink cards to debut at PG Live
The company name Unknown Ink may be unknown in the card trade, but the two owners of this new publisher are certainly well-known. Brainbox Candy’s co-founders Ben Hickman and Mark Williams are launching a brand new card company – Unknown Ink – with a distinctly different style to Brainbox Candy.
Explaining the rationale behind the launch of this new sibling brand, which debuts at PG Live in June, director Mark Williams said: “We have lots of great ideas for new ranges that don’t necessarily fit the Brainbox Candy style, maybe because they are a different style of humour to our core ranges or are non-humour concepts.”
He also explained that they also regularly receive great submissions from other artists keen to license their work. “We have, in the past, had to turn down designs that we have absolutely loved, because again, they don’t fit with our core style. We certainly don’t want to dilute the Brainbox Candy brand identity that we have painstakingly built over the last eight years, but some ideas are too good to ignore!”
Mark and Ben feel that while some of the existing Brainbox Candy retailers will stock Unknown Ink, the new company’s designs will also appeal to retailers that currently do not deal with Brainbox.
The initial Unknown Ink portfolio will comprise 150 designs across 11 ranges.
Retailers will be able to order via the dedicated website www.unknownink.co.uk and Ben and Mark are in the process of setting up a sales team.
