Bold and Bright x Brainbox Candy Collaboration Debuted At PG Live

One of the significant product launches at this week’s PG Live exhibition was the collaboration between Bold & Bright and Brainbox Candy.

Above: The new range is being produced under licence by Brainbox Candy with Bold & Bright.
Above: The new range is being produced under licence by Brainbox Candy with Bold & Bright.

The brand new collection, which debuted on Brainbox Candy’s stand, is based on exclusive designs from Bold & Bright’s Jeffrey & Janice brand which feature across everyday and occasions greeting cards, mugs, coasters, notebooks, bookmarks and a calendar for 2022.

Above: A display of the new range on Brainbox’s stand at this week’s PG Live.
Above: A display of the new range on Brainbox’s stand at this week’s PG Live.

The products, which are being produced under a licensing agreement with Thea Musselwhite, founder of Bold & Bright have a slightly different look to the publisher’s own greeting card collection, which will continue under its own steam.

Sharing her delight in the new licensed range, Thea told PG Buzz: “This is a wonderful opportunity for me to expand my brand with a company I respect, without the stress of having to produce the range.”

Above: Both Thea Musselwhite and the Brainbox boys, Mark Williams (left) and Ben Hickman, are delighted by the collaboration.
Above: Both Thea Musselwhite and the Brainbox boys, Mark Williams (left) and Ben Hickman, are delighted by the collaboration.

Commenting from the Brainbox perspective, Mark Williams, co-owner of the company quipped: “We just love stress and didn’t have enough of it in our lives, so the tie-up with Bold & Bright is just perfect! Seriously though, we have always loved the range and felt it would fit in perfectly into our portfolio.”

Above: The new designs feature a coloured background.
Above: The new designs feature a coloured background.

The collaboration with Thea joins Brainbox’s other successful partnerships with David Shrigley and Modern Toss as well as its home grown ranges.

Top: Brainbox’s Mark Williams (left) and Ben Hickman with Bold & Bright’s Thea Musselwhite at PG Live.

 

 

 

 

 

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