One of the significant product launches at this week’s PG Live exhibition was the collaboration between Bold & Bright and Brainbox Candy.
The brand new collection, which debuted on Brainbox Candy’s stand, is based on exclusive designs from Bold & Bright’s Jeffrey & Janice brand which feature across everyday and occasions greeting cards, mugs, coasters, notebooks, bookmarks and a calendar for 2022.
The products, which are being produced under a licensing agreement with Thea Musselwhite, founder of Bold & Bright have a slightly different look to the publisher’s own greeting card collection, which will continue under its own steam.
Sharing her delight in the new licensed range, Thea told PG Buzz: “This is a wonderful opportunity for me to expand my brand with a company I respect, without the stress of having to produce the range.”
Commenting from the Brainbox perspective, Mark Williams, co-owner of the company quipped: “We just love stress and didn’t have enough of it in our lives, so the tie-up with Bold & Bright is just perfect! Seriously though, we have always loved the range and felt it would fit in perfectly into our portfolio.”
The collaboration with Thea joins Brainbox’s other successful partnerships with David Shrigley and Modern Toss as well as its home grown ranges.
Top: Brainbox’s Mark Williams (left) and Ben Hickman with Bold & Bright’s Thea Musselwhite at PG Live.
