An Agent’s Patch: Jo Bannister and Joanna McFarlane

With their retail customers now having re-opened, independent sales agents are now ‘back on the road’. Here, ‘the two Jos’, Jo Bannister and Joanna McFarlane reflect on the last year, sharing how they have dug deep, ‘hoe-ed’ into a full ‘garden maintenance’ regime to keep the ‘weeds’ at bay in their ‘patch’ of the UK as well as what has kept their spirits up.

Above: ‘The two Jos’ have downed their gardening tools and are now back on the road again as retailers have re-opened.
Above: ‘The two Jos’ have downed their gardening tools and are now back on the road again as retailers have re-opened.

Tell us about your patch…

“We cover London and Middlesex (and Oxfordshire for Glick). The companies we represent are The Art File, Brainbox Candy, Eloise HallGlick, Louise Mulgrew, Meri Meri, Paper Salad, Sally Scaffardi and Think of Me.”

Above: Jo Bannister (left) and Joanna McFarlane lapping up the good weather last year.
Above: Jo Bannister (left) and Joanna McFarlane lapping up the good weather last year.

Your retail customers have now reopened, but prior to this, what were the green shoots of the last year?

“We were so impressed by customers fantastic efforts with Click & Collect plus brilliant selling activity on Instagram. There was also a huge uptick in trade in the three weeks between the second lockdown and pre-Christmas London move into Tier 4.”

What have been the ‘thorns’ and ‘weeds’ of the last year for you?

“Each lockdown and London being closed down on 19 December in that crucial last week of Christmas trading and those shops continuing to stay closed until this week.”

Your plant life alter ego…

“Sunflowers. Whatever the climate they are a beacon of joy that bring a smile to your face and that they follow the sun as we do our customers.”

Above: Sunflowers put a smile on your face, just like Jo and Joanna do for their customers.
Above: Sunflowers put a smile on your face, just like Jo and Joanna do for their customers.

What has been your garden maintenance programme during the lockdowns…

“We have trodden very carefully and sensitively. We sowed the ‘seeds’ with catalogues, Zoom calls and emails. We’ve tended our ‘allotment’ every day, come rain or shine.”

What has been your own plant food/fertiliser…

“In response to what has pepped our spirits during the tricky times…’SPIRITS’ is the operative word. GIN all the way in the McFarlane and Bannister households!!”

Above: Cheers to that!
Above: Cheers to that!

What are your hopes and dreams for the rest of 2021?

“To hit the ground running, spreading as much love as possible by seeing our lovely customers with loads of new samples and positivity. Here’s to hoping the powers that be in Government and the general public realise the importance of our local independent shops and do all they can to nurture them, by shopping with them so they will flourish for years to come.”

Top: Jo Bannister (left) and Joanna McFarlane

MORE NEWS
story 4 feature pic (20)
 
Cards, Crackers and a Stationers’ Christmas - The Victorian (re)invention of Christmas online presentation ...
story 5 feature pic (19)
 
Scottish indie ‘plays’ some of his ‘greatest hits’ from the recent GCA AGM and Conference ...
story 3 feature pic (19)
 
A ‘selection box’ of festive ad magic from Moonpig, John Lewis, Selfridges, Tesco and more…   ...
story 2 feature pic (20)
 
A trio of card retailers share how festive trading is stacking up for them ...
story 1 feature pic (16)
 
Recruitment is underway for Amanda’s replacement while Fiona Pitt joins the GCA Council ...
story 2 feature pic
 
Plans to bring the Nique.D brand to the UK in 2022...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.