Landslide victory in GCA election for industry tagline

The ‘greeting card electorate’ turned out in their masses to cast their votes in the GCA Tagline Challenge at the polling booth at PG Live over the last two days.

‘Send a card, deliver a smile’ was the phrase that received the most votes as the tagline which retailers, publishers, agents and trade suppliers felt best represents the spirit of greeting card sending. The hashtag version of the phrase is #sendacarddeliverasmile.

Raj Arora, md of Davora puts his vote in the ballot box.
Raj Arora, md of Davora puts his vote in the ballot box.

The ballot box filled up quickly as visitors to the show were more than happy to put the ‘x’ in the box next to their favoured taglines.

Commenting, Sharon Little, ceo of the GCA said: “We have had a great level of engagement throughout the GCA Tagline Challenge – and the democratic voting system has done us proud!”

Some 160 entries were submitted to the GCA, which were then whittled down to 10 finalists which appeared on the ballot papers. The winning tagline was submitted by David Bowen, md of Easy Logistics, a GCA associate member.

In second place was ‘Love in an envelope’ (#loveinanenvelope) and the third most popular phrase was ‘Brighten someone’s day…send a card’ (#brightensomeonesday).

“We now encourage everyone to use the hashtag, on their websites, in social media, in their shops, on the backs of cards to help promote the joys and importance of sending and receiving cards,” commented Sharon.

Pictured at top: Taking time out for campaigning, Theresa May (Andy Paterson of Woodmansterne) and Jeremy Corbyn (Keith Gillespie also of Woodmansterne), with Sharon Little. Masks courtesy of Mask-arade.

Scotland’s Trade Fair Spring revs up for 2018...
Karen Hubbard ceo spots the opportunity for a bargain...
Card suppliers pull out the stops to up the sector’s environmental credentials...
Promotional activity has top positive effect...
Over £100,000 given to Help for last year’s Christmas card sales alone...
Top Drawer reveals collaborations and distribution deals galore...
Get the latest news sent to your inbox
Subscribe to our daily newsletter