With names like Elvis, Daphne and Fern, the latest additions to the Wrendale Designs’ plush menagerie called out for a grand entrance – so they have, and one that supports the retail stockists of the collection.
Coinciding with the launch of Daphne the guinea pig, Elvis and owl and Fern the squirrel into stores, in addition to producing a delightful video which introduces the character that retailers can share on their social media channels, Wrendale’s Prize Ticket Campaign involves each participating stockist receiving a Golden Ticket which they can use to reward one lucky customer, enabling them to claim a plush character from the original line-up.
“We are very aware of the tough time that retailers have had navigating their way through the pandemic and this prize ticket campaign is something we wanted to launch as a ‘thank you’ to our retailers who have been so loyal and supported us over the years,” stated Hannah Dale, founder and creative director of Wrendale Designs, whose illustrations feature on the company’s greeting cards and gifts, and are the basis of the plush incarnations.
Click below to see Hannah among others and meet the new characters…
To make the most of the marketing opportunity, each stockist is being supplied with a media pack and advice as to how to how to promote the competition to their customers and run it instore.
The additional social media assets, such as the dedicated video, are further raising awareness and creating a buzz for retailers, increasing footfall to their stores with customers on the lookout for the hidden tickets.
“We are always keen to do what we can to support our stockists,” added Hannah with this latest initiative being a case in point. Wrendale has also been providing customers with content they can share on social media as well as web-ready product images.
Top: The latest additions to the Wrendale plush menagerie – Daphne, Elvis and Fern.