Wrendale’s Prize Ticket Campaign To Support Retail Stockists

With names like Elvis, Daphne and Fern, the latest additions to the Wrendale Designs’ plush menagerie called out for a grand entrance – so they have, and one that supports the retail stockists of the collection.

Coinciding with the launch of Daphne the guinea pig, Elvis and owl and Fern the squirrel into stores, in addition to producing a delightful video which introduces the character that retailers can share on their social media channels, Wrendale’s Prize Ticket Campaign involves each participating stockist receiving a Golden Ticket which they can use to reward one lucky customer, enabling them to claim a plush character from the original line-up.

Above: Hannah Dale, creative director of Wrendale and two of her children in the video to promote the new plush.
Above: Hannah Dale, creative director of Wrendale and two of her children in the video to promote the new plush.

“We are very aware of the tough time that retailers have had navigating their way through the pandemic and this prize ticket campaign is something we wanted to launch as a ‘thank you’ to our retailers who have been so loyal and supported us over the years,” stated Hannah Dale, founder and creative director of Wrendale Designs, whose illustrations feature on the company’s greeting cards and gifts, and are the basis of the plush incarnations.

Click below to see Hannah among others and meet the new characters…

To make the most of the marketing opportunity, each stockist is being supplied with a media pack and advice as to how to how to promote the competition to their customers and run it instore.

Above: Meet Daphne the guinea pig!
Above: Meet Daphne the guinea pig!

The additional social media assets, such as the dedicated video, are further raising awareness and creating a buzz for retailers, increasing footfall to their stores with customers on the lookout for the hidden tickets.

Above: The prize ticket participating stockists are receiving.
Above: The prize ticket participating stockists are receiving.

“We are always keen to do what we can to support our stockists,” added Hannah with this latest initiative being a case in point. Wrendale has also  been providing customers with content they can share on social media as well as web-ready product images.

Top: The latest additions to the Wrendale plush menagerie – Daphne, Elvis and Fern.

 

 

 

 

 

MORE NEWS
Ofcom meeting Feature Image
 
Cardology’s David Falkner didn’t miss a trick on panel discussing Royal Mail and USO...
JL good news Feature Image
 
Greetings department reveals strong start to year as retailer reveals good results...
UKG oscars Feature Image
 
Publisher’s social posts turn cards into Academy Awards glitz and glamour...
Moonpig update Feature Image
 
Trading statement reveals volume growth over Christmas, Valentine’s and Mother’s Day...
Gould retirement Feature Image
 
Gould Paper Sales’ greetings expert steps down after 40 years...
shop theft Feature Image
 
Research shows five-fold increase in theft and violence against shopworkers doubles...
Get the latest news sent to your inbox
Subscribe to our daily newsletter

The list doesn't exist! Make sure you have imported the list on the 'Manage List Forms' page.